Such an analysis of social power and its symbolic dimensions requires going beyond a narrow social or political approach to power. It also involves a study of the mental representations, including so-called social cognitions such as attitudes and ideologies, shared
Gayatri Chakravorty Spivak Can the Subaltern Speak? An understanding of contemporary relations of power, and of the Western intellectual's role within them, requires an examination of the intersection of a theory of representation and the political economy of global capitalism. A theory of representation points, on the one hand, to the domain of ideology, meaning, and subjectivity, and, on the other hand, to the domain of politics, the state, and the law. The original title of this paper was
Generally speaking, advertising is the promotion of goods, services and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. Advertisement Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to
E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in