Rhetorical Analysis: The Tire Company

When you see a solider in his or her uniform, you are proud that they are serving this country to protect our freedom, securing our country, and defending democracy worldwide. The solider can come from different branches of the Military. The one you might be familiar with is the U.S. Army. These soldiers are well respected and prepared to serve our country whenever and wherever needed, combat-ready at all times, and trained to counter any threat, anywhere. In 2007, the United States Army department published a recruitment ad for U.S.

My mom is the biggest supporter that I have, and Procter and Gamble (P&G) demonstrates this perfectly in their commercial. This commercial was featured during the 2016 Rio Olympics for a universal audience to see. Procter and Gamble put together a tear-jerking, heart warming, incredibly relatable commercial to promote their products and what they stand for as a company. They appeal to everyone who had a mom who supported them in some way and especially target moms who care for their children and want what is best for them. The usage of ethos, logos, pathos, and kairos play a very important role in ensuring their commercial is effective. Rhetorical fallacies are also important to P&G for making a persuasive and effective argument, although that argument may be false. The usage of

Since the mid-1900s, the questionable legacy of Native American names used as sports mascots has sparked debate across the United States. "After 81 years, the Washington Redskins name continues to hold the memories and meaning of where we come from, who we are, and who we want to be in the years to come," Washington’s NFL owner, Dan Snyder, declared when faced with condemnations of the controversial name. While many uphold Snyder’s statement, others are offended, and are determined to eliminate all team mascots with Native American symbolism. However, the Washington Redskins are not alone in the debate against Native American logos and mascots. Any sports team should be allowed to represent themselves by using Native American words.

I chose to research and write about the Charlotte Hornets role, in selling licensed and unlicensed merchandise, which has made a foremost impact locally; with helping bring the original team name back to Charlotte: globally with how it has started a culture for retro gear. The Charlotte Hornets team left Charlotte in 2002 brought by Tom Benson of New Olean’s, but the team’s merchandise continued to sell over the years. Football Star’s like Cam Newton have been spotted Courtside wearing the retro product with Original Hornets signature. Not to mention, the greatest basketball player in the world (LeBron James) who plays for another defending rival, hosted a shoe launch with the Hornet's team colors; this confirms that the Hornet’s merchandise has some brand appeal. The Charlotte Hornets Merchandise has had such an impact locally, that it created a campaign; BRING BACK THE BUZZ.

In recent decades various groups across North America have appealed to the team to renounce the logo, According to

Refer to this draft to see how I’m using the terminology in sentences. Note my structure, too: I describe the ad before analyzing/evaluating; when I do move on to that, I’m thinking in terms of paragraphs (one idea per) and how I can put info together. THAT is a work in progress, so don’t judge me! Oh, also notice my attempt at including sources.

They stated that since their fans were the major driving force behind the change of their identity it would only be right to unveil their new products at a halftime ceremony during a Hornets basketball game. They are giving back to their fans by giving them the very first view of the new image and directly marketing it to them to create a sense of hype. They also announced that they will continue to sell merchandise with the original logo as well as the new one because of the legacy the early Hornets still hold. Shortly after they officially were renamed, the Hornets launched a new website along with a new social sites to reflect the change in name. They had to create new uniforms, change the playing court to accommodate a different theme and color and change the venue in which they

Your main points are: 1) That resistance is the refusal to accept or comply with something, and taking the action against undesirable scenarios, and 2) The man resisting losing hope or being afraid in order to save the boy is analogous to you not hesitating to save your brother from the steep embankment he fell into. You effectively support and develop your thesis by providing several examples of the man’s resistance as is true to the definition, and make a logical link between the man’s refusal to avoid suffering in order to save the boy, and you rescuing your brother. Your evidence of the man swimming in the frigid water for supplies (despite being sick) so that the boy can live effectively shows resistance against the fear of the unknown, and

A rhetorical aim that illustrates that issues on gun control would be to analyze and interpret. Suggested from the two articles; “Why the U.S. is No. 1 – in mass shootings”, and Not just guns: New study looks at why the U.S. is No. 1 in mass shootings, most mass shootings are a result of the deteriorating American Dream. The rhetorical aim, analyze and interpret”, offer readers a different approach on a specific subject matter. For instance, prior to reading the two texts on America’s advancing gun control issues, it was believed that mental illness would be the root cause for mass shootings. However, these two articles have offered different insight on why America is the leading country of mass shootings. Fame, can persuade Americans into

1. What is the main idea behind the article? In other words, provide a summary of the article that emphasizes key points brought about by Likianoff and Haidt.

College is one of the biggest financial burdens in today’s society for many. Since the recession, people often ponder what the best financial options for students looking to go to college are and what path they should take to get them there. Mike Rose, faculty member at the Graduate School of Education and Information Studies at the University of California, Los Angeles, and Karen Lawrence, the president of Sarah Lawrence College, have both written articles about this epidemic stating the advantages and some possible downsides to pursuing a higher education. During these articles, the two writers are trying to persuade their intended audience that college is an option that could be beneficial for them to take advantage of. They both have different

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

As a sports team, your branding is more about the fans, sponsors, club members and their personalities and performance. You also want them to view your team in a certain way so they cheer for you, support you and most importantly, respect you.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

clear assessment of the financial health of the company: NIKE International. Just knowing that this company chose a symbol that references the winged goddess of victory seems to have been a premonition for the designer of the ‘swoosh’ as well as the founder, Phil Knight, of NIKE. (Hinker,)