Rhetorical Analysis of Great Brand Controversy

1050 Words5 Pages
Samantha Moots
Neely McLaughlin
English 101
12 October 2009

Rhetorical Analysis of The Great Brand Controversy

Which is better Saran Wrap or the Kroger generic plastic wrap? Is it worth the savings to try the generic product or should you stick with the “name brand” that you know will perform to your standards. With today’s economy, many people are struggling over whether to buy brand name products or look for cheaper alternatives. Hershell Gordon Lewis explains his views on this debate in his article The Great Brand Controversy. The article The Great Brand Controversy is written to display Lewis’ opinion of how brand names are losing popularity to a price driven economy. He supports his argument through
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However, there are times that quality of workmanship is far superior in the name brand over the generic. Some companies do not care about the quality of their products. They may substitute pleather for leather, use fillers and flavorings in place of nutritional ingredients. They mass produce products in large quantities to stay ahead of their competition and increase their profits. As a result, the quality and value of the product suffers. The article was written in a confusing and rambling way. The context is not framed well and is hard to follow. He starts his article with a story throwing out clues like “branding” and “image” as if the reader understands what he is talking about. The reader has to read and re-read the article several times until they fully understand his point. If he would have explained his topic first, the reader would have been able to appreciate his story and better understand his article. The Great Brand Controversy is written very one-sided; however, Lewis does have a good point. A “brand” name does not constitute the perfect product. Ingredients, quality of workmanship, and cost are what a consumer is looking for. While the brand name item may offer all of these, consumers need to be aware of their own needs and use resources available to them in order to make good decisions. For example, you don’t have to go to Dorothy Lane Market to get the best foods. The no-name
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