Rhetorical Analysis of Reading in a Whole New Way by Kevin Kelly

657 WordsFeb 19, 20183 Pages
Rhetorical Analysis of “Reading in a Whole New Way” In “Reading in a Whole New Way,” Kevin Kelly points out that digital screen illuminate our lives. He emphasizes that digital screens has changed the way that we look at the world. Kelly is trying to persuade his audience that in today’s society we rely heavily on technology. He outlines how the act of reading has changed. Kelly rhetorical choices help him persuade the audience that digital screens are becoming something people depend on. “Reading in a Whole New Way” was published in August 2010. Around this time, Kelly may have been influenced by the releases of the new technology. We were introduced to the Xbox Kinect, which is a game console that is based off motion control. This device can track the movements and voices of players. Apple also released a new tablet in 2010 which was the iPad. This sold over three hundred thousand units the first day. The releasing of these new digital screens impacted how we do things today. Kelly shows ethos by establishing expertise and reputation. He is trying to get his point across to we as people. Kelly is trying to show us how much we depend on digital screens. He is the founding executive editor of Wired magazine. Which Kelly was awarded the National Magazine Award for General Excellence. He founded Walking Journal in 1981. Kelly is the former editor of Whole Earth Review, Signal, and later editions of the Whole Earth Catalog. Kelly also found the WELL online community with
Open Document