Rhetorical Analysis of an Advertisement Essay

It is incredible how advertisements can lure an audience into trying out their products. Certain advertisements and commercials may seem simple, but at the same time, those are the ones that people remember and talk about. When people think about beer advertisements, they usually remember the ones like this one because it demonstrates things that people want. This advertisement shows how BudLight is interconnected with Paradise and makes people remember the picture. The luxurious aspect of this ad and the

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Everyone has heard the phrase “sex sells.” It seems to be a major factor that drives people to buy. Advertisers manipulate this behavior by creating ads that showcase their products as a way to gain love, beauty, and desirability. Advertisers frequently use sex appeal with flirtatious images as an attention grabbing device to play with the public’s emotions. Because the public is a diverse group of individuals, it is difficult to target the masses by focusing on hobbies, sports, or flaws. Because of this, advertisers target sexuality, something everyone can relate to. In the February, 2016 issue of Cosmopolitan Magazine, they overtly demonstrate this. In an ad for Kinky Vodka, they represent multiple sexual innuendoes such as provocative body posing, stereotypical feminine colors, and seductive wording.

This ad is multidimensional in the way that it demeans women. The first layer is equating the women with inanimate objects. The women are being scaled down to the size of beer bottles as though they were barbie dolls, meant to be played with and molded by the hands of the viewer. The model lays with her legs spread and her chest pushed out in a hypersexualized submissive pose. She looks up at the viewer with a coy smile. Ads like these are meant to sell to an adult male audience. They are made by men with the intention of making money and the understanding that if you offer a typical American male the idea of sex with a physically attractive woman and equate that to a product, he will buy almost anything. This type of imagery also affects how women feel that they should act. Viewing images of women as sex objects in these submissive poses causes women to feel that they are only valuable if they fit the ideals put in place by the heterosexual male gaze.

The advertisement itself appeals to the unrealistic aesthetics, and most people don’t consider their ability to use the product after their purchase. The model’s makeup is done my professional makeup artist, but someone that is not as skilled will not achieve the same results. The advertisement itself is distracted as when one first takes a look at the photo their eyes are drawn instantly to the model’s breasts instead of the products. Most people disregard all of the reasons not to buy the product and purchase it even though they do not have a need for it. These type of advertisement perpetuates unhealthy behaviors, such as eating disorders, self-harm, and body shaming, to achieve photoshopped

Advertisers use whatever they are able to, to make “sex sell” in our culture just from a certain look or text. In this Burger King advertisement, the sexual tension has become clear. Females are perceived a certain way in our society to fit a man’s needs in order to become an attraction for brands. It’s been brought up to the surface just by adding the black background, making the woman’s face an extreme focal point. The woman only has the bottom half of her face presented in the ad, drawing attention to her mouth. She fits the description for how men want to see their women in their sexual fantasies. We are able to tell that just

Sex sells is what companies tell themselves. They put a young female model wearing shorts that are too short and a top that doesn't fully cover her breasts as their selling technology. They do this to attract the viewer's attention. By adding sex in advertisements it is creating an increase in eating disorders, encourages a common view of beauty and deceives viewers. Having sex in advertisement is not doing anything good for women, so it shouldn't be needed.

A scantily dressed woman is like a box of muffins on the cafeteria table; difficult to stop thinking about them. Are women mere sex objects and a tool in the hands of advertisers, or is this a gross misrepresentation in the pursuit of profit? In this drive for product success, advertising agencies' motives are not obscure; their motive is, in essence, to successfully market and sell a product by whatever means necessary. As a result, corporations justify selling and marketing a product based purely on the physical appearance and attributes of a person. As a result, women are portrayed in advertisements and the media as sex objects, especially as it relates to advertising name brand products. Unfortunately, the use of sex and violence in advertising

For example Dolce & Gabbana's advertisement is not promoting the product, it is giving he viewers a sexual sense to gain customers. The advertisement portrays attractive men who are half naked. One of the man is in a sexual position with the women who is showing a lot of skin. The other men are surrounding the couple like bodyguards. This represents that the women have no control over protecting themselves, therefore they presenting themselves vulnerable which makes them “easy to get”. These kinds of advertisement trivialize rape, sexual assault, and sexual harassment. It empowers men to be dominate and controlling over women, not allowing them to have high aspiration. In addition, I can relate this to another magazine advertizement in which the fashion editorial reveals a man standing on top of a women who has a rug shaped coat on. This shows the male is considered as the

Kilbourne says a little bit about what these ads are selling. While they may be selling the product they are often selling many more things, things like values, images, normalcy, success, beauty of women, and to tell the world who they are and who they are supposed to be. By only showing a part of a women in an ad they are taking away the humanistic aspect of them and turning them into more materialistic items. By closing themselves off the are selling that women

One 30 second advertisement during the Super Bowl costs approximately 4 million dollars ("Yes, A Super Bowl Ad Really Is Worth $4 Million"). These commercials often feature scantily-clad women using a wide array of products. For the exorbitant amount of money that advertising companies spend on these ads, it seems that they should do something that would be more attention-grabbing. In reality, this advertising technique is one of the most effective ways for corporations to sell their products. Humans naturally notice sexual behavior, so when advertisements present a product in a sexual way on television, consumers are much more likely to remember it or buy it in the future (Reese Sorrow). Though sex in advertising has been shown to successfully sell products, and is therefore heavily utilized, it can lead to a decrease in self-confidence, a negative body image among people of all ages, and can be damaging to society’s ideals as a whole.

You will be influenced by over a million advertisements in your lifetime. Some advertisements will make you think, ponder your position on a particular subject or topic of interest, and then decide where you stand; while others will influence your decisions much more subconsciously over time through the use of repetition. When shopping, teens often times

The original ad caused an outrage from the general public. In an article from the Huffington post referred to many organizations that were outraged by the ad, one of them being the Guardian who called the campaign “a tedious reminder that when it comes to the objectification of women in advertising, we seem to be slipping backward instead of moving forward.(Dicker)” It was the consensus that the campaign possessed strong undertones as well as blatant phrasing that projected sexist ideals. The female in the image is quite obviously being objectified and in current times will not go over well at all. Current social views lean towards an outward fight for feminist ideals, so not only has this ad failed to appeal to women it has ultimately alienated them. It even went further with putting the female on a scale, which people associate with the impossible expectations that media has set on women. In an article from business.com a reporter summarized a few ad campaigns that made the mistake of incorporating sensitive issues in their ads and how their context was to the detriment of the company (Smurthwaite).The argument could be made that these images suggest a healthy lifestyle, but the casual audience would not naturally arrive at that conclusion; they would gravitate towards the sex appeal that is suggested from the image and the innuendo that was placed as a caption. Basically, this ad is a dated representation of what should be allowed in an advertisement. To avoid the mistakes of the old advertisement the new ad gets rid of all of that to help re-establish the company without any connotations of sexism and makes use of active and healthy people as the face of the product to build

Nearly everywhere imaginable, there are advertisements. They put words and images together to get the attention of consumers. The initial impression from an ad is that the advertisers are just trying to sell their products, but in many cases there seems to be a concealed message. “Sex sells” is a slogan that many advertisers live by. Therefore, they use unrealistically perfect women and men in their ads. Frequently those beautiful women and men are seen as a reward if you were to buy their product. “It is hard to believe that in 2013 any company still feels the need to sell their products through images of sex rather than promoting quality, performance and environmental standards”(Reader). The quality and usefulness of a product should be the key point in the advertisement, not an unreasonable incentive of being more attractive.

Sources say that when a product is introduced with a sexual advertisement it brings attention to that company or product. According to Inspirational Feed, “Sex Sells. Hate or love it, sex attracts the eye more than any other type of advertisement. We are sexual beings, therefore are attracted to sexually related subjects. Sexual cleverness will most likely have you talking about the ad and sharing it with your peers. Companies hope that when they create an amazing ad, it will go viral” (1). Very few people had ever heard of Calvin Klein, let alone his now-famous jeans until Brooke Shields, who was only 15 years old, made a sexy television ad where she asked the audience, “Want to know what gets between me and my Calvins? Nothing.” Practically overnight, Calvin Klein became a household name. Making the topic popular expands the audience. Sexual advertisements have always been successful for businesses. As reported by Business Insider, “We 're going to continue to push the envelope and speak to our customers with our advertisements, as we always have," (Ryan Holiday) American Apparel uses sex in advertising to face competition from other clothing brands to target young consumers. American Apparel is doing everything it can to “wow” people and make them notice their ads. They are they are willing to do anything that’s legal to make sexual advertisements. They are very famous for their advertisements. As claimed by Barbaric