Rhetorical Elements Of The Communication System

879 Words4 Pages
When it comes to getting a better understanding of what someone is trying to communicate through their writing, it is easier to try and put the date into categories. Back in his time, Aristotle created a system of elements called Rhetorical Elements to help fill the goals of the communication system. The three rhetorical elements are: ethos, which appeals to ethics and credibility, logos, which appeals to logic, and pathos, which appeals to emotions (“Business Communication, n.d.). Much later in time, two men named Charles Kostelnick and David Rogers created a sub-set of goals comprised of nine strategies that fit into each of the three rhetorical elements. These new elements are called Cognate Strategies. One of the cognate strategies that is part of the logos element is conciseness. Conciseness can best be described as focusing on the key points of a message when communicating (“Business Communication”, n.d.). A personal example of when I have used the conciseness strategy in my writing is when I worked as a receptionist/secretary in a tax preparation office. On each client’s profile, there was a checklist for the appointment they were scheduled for, along with a blank “notes” section. In this section, the receptionists were required to include any key bits of information that they believe is important enough for the tax preparer to know and be aware of. We were told that these notes should be as short and to-the-point as possible, focusing only on the key
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