Anti Smoking Rhetorical Analysis

Perhaps you have seen one of The Real Cost commercials on television. A girl peels her skin off to pay for cigarettes, a bunch of monsters leap into a boys mouth, and kids come up with any reason not to smoke. This along with several other commercials created by the Food and Drug Administration are played to warn others of the harmful side effects of tobacco. A science class watches as the teacher dissects a hideous creature while listing off several chemicals. The commercial ends with “If cigarettes looked as dangerous as they are, you’d run like hell.” This is the commercial that will be examined in the duration of the paper, what makes it so powerful? And are people listening?

In this advertisement, it shows a man making a gun shaped form with his hand with a gun as the shadow. The wording included is smoking kills in bold letters and a fact that states that about 106,000 people in the UK die each year due to smoking. I believe this advertisement appeals to people that believe smoking is harmful and also to people who are smoking but are thinking about quitting. It does not appeal to people who believe smoking is just a regular activity to do when they are bored because they just believe that it is another advertisement to scare them and encourage them to quit. I believe this advertisement deals with logos and pathos. It deals with logos because it uses the fact that over a thousand people die each year in the UK

Thus, many people in America are active tobacco users and are not aware of the harmful effects of the habit. For that reason, the ad contains vital information that may assist the American tobacco users in understanding the effects of smoking. It persuades the users and potential smokers to stop and avoid the habit as it can only result in their deaths. That is, the advert passes the message that tobacco use is harmful and should be avoided at all costs. The users and secondary smokers of tobacco are, therefore, warned of the consequences of using the

What do you see when you look at this picture? Do you see tobacco wrapped in crayon wrappers, the same crayon wrappers that are usually wrapped the with actual crayons, that your child may play with? Those bright colors are a clear sign that tobacco use is introduced at a very early age even if not intentional. What many people see when they look at this picture is the saddening future of what the new generations are faced with in today’s day and age. The influence of tobacco starts an early age for some adolescents and becomes a familiar face and regular routine by the time they are in their early teens. The importance of this matter is something that is often look passed upon and never spoken about until the end and sadly that’s too late for some people.

This second commercial, from 2014, is simply titled “Your Skin” and involves a young woman in a drug store buying a pack of cigarettes. Upon her money being turned down as being not enough to purchase the pack, the young lady tears off some of her own skin to reveal the old, wrinkled skin beneath and gives it to the cashier with narration following claiming how smoking causes an individual to “age prematurely” (See Ad 2). Again, a very powerful advertisement with a very strong message, but also one that still inevitably associates a good quality, healthy and unwrinkled skin, with youth and a bad quality, premature aging and gross, wrinkled skin, with old age. As above, this paper does not condone smoking or consider it a healthy lifestyle in any way, but it is focused on the notion of pointing out scenarios where ageism can be identified as being a driving force within the message of an ad itself. The message of these two advertisements can be summed up as follows: “don’t smoke, it’ll make you old and weak.” Both parts of that reasoning perpetuate the notion of a culture obsessed with youth as it demonizes both the oldness itself as well as the associated trait of weakness. Ultimately, the message becomes “that ‘oldness’ in itself is not a state to be encouraged,” and that is a blatant case of

Cigarettes’ major ingredient is tobacco. Smokers consume tobacco in many ways, such as cigarettes, or smokeless tobacco, such as chewing tobacco. Cigarettes’ main route of consumption is smoking. A smoker lights the end of a cigarette, inhales the burned tobacco, and then exhales. The picture demonstrates this method of consumption by the cigarette’s placement in the male’s mouth. The cigarette is the picture’s tactic of describing the topic of the message. This public service announcement is not about tobacco products. More specifically, the message pertains to cigarettes which contain the product tobacco. Thus, inhaling the dangerous substance into the body is a slow act of

As of May 2017, on average, tobacco kills a little over six million smokers and close to one million second hand smokers every year. Just as well, the poster above illustrates the importance in keeping away from tobacco, through the imagery and text as well as the colors and texture of the poster. In my eyes, the creator, sends his/her message through the use of the persuasive appeals, logos, ethos and pathos, to convince the viewers of the fact that tobacco is detrimental to today's society.

I was listening to pandora the other day and an advertisement came on. It was called truth and it talked about helping teenagers stop smoking. As the week went on I saw this advertisement more and more. So I decided to look it up at home on the internet and see what it was all about. I don’t smoke but it was very interesting what this campaign was all about. The way and form the advertisement was presented was very appealing to the eye. It was modern and with a bold statement that i’m sure it needed to attract the crowd.

Advertising influences smoking behavior in children and teenagers (Smoking & Tobacco Use). A way to tactical this issue is to employ informative entertaining anti-smoking advertisements for young adults (Clives and Andy). For example, a popular television channel for young adults is the CW. Incorporating popular themes, concepts, and actors from frequently watched shows from CW would be good persuasive tool. Using these ideas for commercial use against tobacco industry would deliver the message more clearly and be more relatable to adolescents and young

In this essay, I will analyze two advertisements for smoking. The first advertisement is a vintage ad for cigarette brand known as Phillip Morris. This particular ad, which I am going to title, “Guard Your Throat” and I am going to estimate it was published in 1942. The second advertisement I will analyze is a modern ad for electronic cigarette brand known as Blu. This ad will be titled, “Take Back Your Freedom”, and was published in 2013. Both advertisements include large text, along with photographs of men. Advertising can be an incredibly effective and powerful method in persuading people. It also is a productive way to sell products, regardless of the positive or negative consequences for the consumer. Advertising is an extremely beneficial

In February 2014, the Food and Drug Administration (FDA) launched its first tobacco prevention campaign “The Real Cost.” The aim of this campaign is to inform young people about the harmful effects that come with using tobacco. The Real Cost campaign gears its advertisement toward a younger audience because the administration wants to reach people who have not yet tried or have been experimenting with tobacco in order to prevent regular usage. Because people of this generation have heard a plethora of times to not use tobacco, the administration has to come up with creative ways to promote a tobacco-free life. The FDA does so by presenting the effects of smoking in new ways through different modes of advertisement such as videos. One of the campaign’s first ads created was the “Bully” video in which a tiny man, who represents a cigarette, orders three young, regular-sized people to whatever he

As of 2013, about 17.8% of Americans smoke cigarettes, subjecting themselves to lung cancer and other fatal diseases. This image is an ad from a Neuroscience blog covering the topic of anti-smoking ads and campaigns. The purpose of this ad is to emphasize the importance of quitting smoking before it is too late. The anti-smoking campaign has a targeted audience of smokers and the loved ones of those who smoke. This ad effectively persuades smokers to give up smoking by the use of simplicity in organization, color scheme, and hidden meaning in the image.

Smoking has a large impact amongst citizens in the United States, with a little less than 20% of the population smoking. Smoking, in the United States, is the number one cause of easily preventable deaths. Seeing these alarming deaths people decided they would make scary and startling advertisements to get the point across. These ads were taking people's breath away, they were seeing the effects of smoking in a light they hadn’t previously thought about. The ad I chose to analyse has a man holding a cigarette between his middle and index finger while an above light source illuminates the shape of a gun behind the cigarette, and if you look close you can see that the man's index finger is holding the trigger of said gun to further the statement being made. This image uses the three modes of persuasion to caution viewers to not begin or continue smoking.

As absurd as it sounds, there was a time that smoking was sociably acceptable in our society and there were many advertisements on television promoting the sale and use of cigarettes. The advertisements abruptly quit airing when the United States Surgeon General confirmed that smoking cigarettes causes harmful side effects to your health such as cancer. Now, consider that every health agency in the world wants to give out tips, but is anyone honestly listening to the tips or do they just toss them out like the butts of a smoked cigarette, which leads to this “Quit Now” campaign advertisement (“I Never”). The Center for Disease Control and Prevention (CDC) started this campaign in 2012 and the advertisement has a picture of a woman on it, she is not smiling, she has a blank stare in her eyes and a hole in her throat. They use former smokers to talk about their diminishing health issues that range from losing their teeth to more serious complications like losing their limbs that are all direct results from smoking cigarettes. These real-life scenarios establish the basis for the reasons why everyone should kick the smoking habit and become a quitter. Now, let’s discuss the alluring colors that were chosen for this advertisement.

Often you hear the phrase, “there is truth in advertising”. More and more media groups use unique and gimmicky concepts to grab the attention of their desired audience. One such concept commonly employed by advertising groups is scare tactics. Groups such as the Truth Campaign or the American Cancer Association have been using stark commercials with dark, and often graphic, materials to get across their anti-tobacco message. One of these ads (above) uses familiar imagery in a provocative way to grab the attention of the audience and provide a wealth of ideas to be explored within the image it.