Rhetorical Essay

687 Words3 Pages
Rhetorical Analysis of the Anti-Smoking Advertisements
Joshua Martinez
DeVry University

Anti-smoking advertisements occasionally pop up throughout our society which is often showing the viewers the harmful effects of tobacco through startling images. This advertisement uses the elements of ethos, pathos, and logos in order to make people rethink about smoking. The video advertisement uses children to make a point across by showing real scenarios on the effects of smoking. It shows that the commonplace for smoking, in today’s time, is acceptable for teenagers to smoke and jump to an assumption that children are starting to try it. Once the children are introduced into this advertisement pathos is
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Another woman brings up to a little girl how smoking can increase your risk of aging. This advertisement shows logos into play. Logos is shown when it is stating the reasoning on why children should not start smoking. Pathos is also shown when the adults state the reason why one should not pick up a cigarette. The different kind of effects creates a sense of fear and avoidance of the product.
When the adults finish talking to the children, the children hands them a paper and leave. One can notice in that scene that the kids did not want to smoke but wanted see if they knew the consequences of smoking. The message the children gave to them states, “You worry about me, but why not about yourself? Reminding yourself is the most effective warning to help you quit. Call 1800 hotline to quit smoking.” This makes the viewer think on why people smoke. The smokers were shocked to read it, but none of them threw away the brochures. They knew what the logic thing to do. This reminded people that they could influence everyone to stop smoking through the influence of the children.
We know that smoking is bad and what ingredients they put in a cigarette, but why do people still do it. This advertisement was called by many throughout the internet, “the best anti-smoking ad ever”. This campaign filmed children walking up to adult smokers, asking them for a light. Every adult took the opportunity to remind the children
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