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BM 111 2A NURUL SYAFIQAH BT MOHD KAMAR ARPIN NUR AMIRAH BT ABDUL GHAFAR MUHAMMAD HAFIZH BIN ROSLI NUR ALIAH ASYIKIN BT MD YUSUF FARHA AZEERA BT ZULKIFLI NURUL „ATIFAH 2011274054 2011435054 2011889674 1 2 3 Acknowledgment The preparation of this report is a sound example of teamwork. The experience is a valuable one because not only did the report increase our understanding and knowledge on the assigned topic, Sunsilk. It also taught us important lessons of how to incorporate out theoretical knowledge to enhance the understanding of practical implications. In addition, it also gave us a thorough opportunity to learn from others; despite conflicting ideas, the teams managed to join efforts and reach unanimous decisions at…show more content…
With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people 's lives in so many different ways. 150 million times a day, someone somewhere chooses a Unilever product. From feeding one‟s family to keeping one‟s home clean and fresh, Unilever brands are part of everyday life. Unilever‟s mission is to add Vitality to life. It meets every day needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life 8 2.2 COMPANY’S COMPETITORS Sunsilk exists in the pure competition.The new Sunsilk shampoo aims to fulfilling the need of its target market by offering a high quality, assessment of concept in term of acceptability, credibility, and perceived benefits that it offers a healthy choice shampoo alternative to target customer.In urban areas, Sunsilk is acting as a market challenger against Head & Shoulder. Sunsilk has got the advantage of keeping their prices lower than Head & Shoulder shampoos but Head & Shoulder has captured a bigger share of the market due to its intense promotional activities.. In urban areas Sunsilk acting market challenge with Head & Shoulder. Sunsilk has got the advantage of keeping their prices lower than P&G but P&G has captured a large market share due to its intense promotional activities. Generally, Cute work as a

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