Rich Get Richer

In his article “The Shame of College Sports,” Taylor Branch (2011) describes how universities are focused on advancing and receiving money from major athletics and having star athletes, but how the universities are not caring for the “student athlete.” The National Collegiate Athletic Association (NCAA) has made college sports into an unmerited business. However, as years progress more athletes are getting smart and are taking the NCAA to court. The more students that challenges the rules by the NCAA and take them to court, the secrets and undermining values of the NCAA come out and the closer the NCAA comes to an end.

In America sports wherever there is people, there will also be sports. Sports have played a major role in American history. To some people sports is all they have. It is just the way that things are. The issue in sports now is that the NCAA exploit the sports world and the very backbone of the corporation is the poorest. It is an issue that has been around for quite some time now. The issue is that the sports world face is the fact that college athletes are not paid, although they perform in a multibillion dollar industry. The NCAA basically has a monopoly on college athletics, and generate about one billion dollars a year. College sports are extremely demanding both in and out of season, and these athletes put their future on the line. The NCAA should be legally obligated to compensate athletes, based solely on the fact that the money made, is from their performance.

It is mid-February and for college athletes and fans everywhere that means that the College Football “Bowl” season is over and “March Madness” is around the corner. The “Bowl” Season is a series of college football games from the elite teams, sponsored by various corporations and “March Madness” is a 68 team single elimination tournament to decide who the best team in college basketball is. For the students involved they get a chance to have their legacy live on forever and for some it is a chance to show professional teams they have what it takes to compete on the next level, but for the universities it is a chance to bring in millions of dollars in revenue. As a student-athlete, and a volunteer basketball coach, I believe that it is unfair that student athletes across the country have decided to give their lives to these sports in hopes that they get lucky and “win the lottery” by making in into professional sports. I believe that student athletes have earned the right to be compensated for their hard work, dedication and commitment to these universities across the country.

NCAA, short for National Collegiate Athletic Association, is a “non-profit” organization which over watch all the athletic related activities on college level. In the early 20th century, President Roosevelt created NCAA because he wanted to insured college athletes from injuries and even deaths. Despite the original purpose of the NCAA is not about money, it has become one of the most lucrative companies in the USA. According to Taylor Branch, “big-time college sports are fully commercialized. Billions of dollars flow through them each year. The NCAA makes money, and enables universities and corporations to make money, from the unpaid labor of young athletes” (Branch). Besides the tremendous fortune these college athletes made for the NCAA, it is also a vital source for university entertainment, enrollment, and money. Although these athletes generate great fortune and put up great shows for society, they do not receive proper pay back. To balance the current unfair compensation system to the athletes, in addition to free tuition, college athletes should be treated as workers in a business market system and paid depending on their own performance.

Collegiate athletics is a multibillion dollar business. Competition across basketball, football, and other popular sports generate just as much money as they do excitement and entertainment to sports fans and the casual viewer. The driving force behind this behemoth are the athletes that don the uniform of the competing universities. These athletes, the most of which are black, dedicated time synonymous to working a full time job on top of being student in order to serve this money machine. What is so damning about this system then? The truth is that the student-athletes do not see a penny of the millions they earn for their schools. On top of that, they are stretched beyond reasonable means in order to serve their athletic program. In return, they are compensated with scholarships to attend the college. However, what might seem like a coveted opportunity is not what it seems.

“SLAVES OF BIG-TIME COLLEGE SPORTS” by D. Stanley Eitzen explains that college athletes are not being treated fairly and we need to change for the athletes best interest. First off, it states that players are exploited economically, making millions for their teams, but provided only with a subsistence wage of room, board, tuition, and books; they are controlled with restricted freedoms; they are subject to physical and mental abuse by coaches. Later in the text, it explains how “These rules reek with injustice. Athletes can make money for others, but not for themselves.” (Eitzen 3) This source will be used to describe and give examples of the opposing views and skewed image of these college athletes lives and privileges.

March Madness collegiate basketball tournament, hosted by the National Collegiate Athletic Association’s (NCAA) tournament, generated “7.5 billion dollars in revenue over the past decade,” through advertising alone (Chupka, 2016). Currently, this year 's 2016 March Madness tournament is projected to make over “1 billion dollars” (Chupka, 2016). The NCAA is counting the cash, lots of it,” stated financial analyst Kevin Chupka. Does this solicit the view that the NCAA is a money-hungry organization? Through extensive research as a group, we will be collectively addressing the intrinsically paternalistic view that the NCAA has portrayed to all athletes and spectators alike. We will be focusing on the origin of the organization, motivation for implementation, specific divisional separation, financial asset allocation analysis, and the social stratification of the National Collegiate Athletic Association.

The popularity of college sports and its value to entertainment is skyrocketing. The NCAA is the head organization in control of a hundred billion dollar industry. The disgusting disparity arrives at the difference between what

There is a reality to college athletes participating in men's basketball and football. The reality is these athletes are being exploited, and as argued by Stanley Eitzen, they are being exploited much like slaves during the years of the plantation system. It is an idea created by Eitzen that seams overdrawn, but makes significant parallels to that of the plantation system. The National Collegiate Athletic Association (NCAA) preserves the plantation system, providing the rules that protect the interests of the individual plantation overseers. The plantations are football and men's basketball factories within the universities with big-time programs. The plantation overseers are college coaches who receive hard labor from their workers. The workers on the plantation are owned by the plantation, they produce riches for their masters while receiving a meager amount of return on the profits of the plantation. Being exploited for their physical abilities is not the only injustice hindering these athletes. They are controlled, managed, and dominated by their superiors. They are restricted in their rights to freedom, and in some cases mistreated physically and mentally (Eitzen).

In “Why N.C.A.A Athletes Shouldn’t Be Paid” originally published in 2015 in The New Yorker, Professor of Law at Cardozo School of Law, Ekow N. Yankah contends paying College athletes is a “grave mistake” and fails to “recognize the value of sports as a part of education.” In addition, Yankah argues that we should direct elite programs away from exploiting young black athletes but instead encourage intellectual discovery while participating in NCAA sports. Furthermore, the popularity of college athletics can be contributed to the fact that NCAA athletes are students, therefore, more relatable to their professional counterparts. Additionally, Yankah believes paying athletes would diminish the value of academic quality, tradition,

“On the television today the media overwhelms the United States with advertising of athletic competition. Every March, one cannot help but hear the results of the annual postseason college basketball tournament entitled “March Madness.” However, it was football that led to the increased popularity of college athletics. “March madness brings in as many as 50 million fans. Many of whom will watch the game on television, thanks to a lucrative contract that pays the college sports governing body about $700 million for broadcast rights in one year alone.” The NCAA recently signed a $10.8 billion TV contract. “Most head coaches pull in seven-figure salaries and NCAA executives get paid more than that. According to reports, more than a dozen NCAA employees collectively earn more than $6 million in salary a year. Emmert would not disclose his annual salary to “Frontline,” but he walked away from $900,000 a year as president at the University of Washington. His predecessor at the NCAA earned as much as $1.7 million a year.” The NCAA is now a business of signing billion-dollar contracts and paying everyone except the stars of the show. If the NCAA can find the money to pay coaches, executives, and chairmen seven-figure salaries annually then it should be easy to find money to play the players. They put their bodies on the line, and are often afflicted with career-ending injuries that hand them a one-way ticket out of sports forever.

There is blatant, inarguable proof that the players and their talents are being exploited. These athletes are the draw to the games. They are the reason people watch and cheer on their teams. The amount of money given as a “full” scholarship is a marginal benefit only a drop in the bucket when compared to the market value of a player’s talent and skills. Athletic scholarships, as will be explained later, is indeed financial assistance but still leaves the student athlete living below, or at best slightly above, the poverty line. The NCAA and the respective universities has a duty to be concerned with the overall well-being of its players, not just whether or not an injury would keep their star player from playing in the upcoming game. The NCAA ought to consider the social responsibility of meeting the needs of its players, subsequently initiating a reformation of the NCAA bylaws concerning paying college athletes.

The “contradiction at the heart of big-time college football,” as Michael Oriard describes it, is the competing demands of marketing and education. The 1890s proved to university administrators that there was an enormous market for collegiate football, which postulated opportunities for university building. Since this ubiquitous realization, there has coincided this blatant, yet unchanging contradiction that academic institutions are permitted to profit off of the services provided by its student-athletes while the athletes must idly accept that they are amateurs, donating their efforts to their respective schools. The schools then direct this revenue toward strengthening their athletic departments, and thus continues this seemingly endless growth of big-time college sports, all while athletes remain uncompensated and academics continue to take a backseat.

College sports are big business. For many universities, the athletic program serves as a cash-generating machine. Exploited athletes generate millions of dollars for the NCAA and their schools, and never see a dime. In terms of profit, if all ties with the university were eliminated, an athletic program acting as its own separate entity could compete with some fortune 500 companies. So, why do the vital pieces of the machine, the players, fail to receive any compensation for their performance? The answer lies in the money-hungry NCAA and their practice of hoarding all the revenue. College athletes should receive payment for their play to make their college experience more bearable because they create huge profits and

in the beginning the book talk about the wife life also her husband and how they did come from a modest family and study hard tell they succeed and have a job . they make them parent so proud and when they get marred they did have a children , one of them couldn’t understand why did people have to study hard and get rich while there is a short way in his opinions to get rich , the mom couldn’t discuss with hem cause they talk about it a lot and he is so persistence . so she did search for another way to get her children understand all about the cash . then she found about the educational program its about game in the firm and it use the Mouse path technique . the only way to get out by professionalism Accounting and investment areas . a lot of people get in cash trouble because they didn’t understand the basic ! the rich people those days have them way ! they didn’t play with the old way when it's about money