Richard Branson: The Three Key Issues

What are the key issues that Eisner must consider in this situation from a government relations perspective?

Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was £5.01 billion.

Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most recognized brands in Britain. The company has a vast history of brand extensions – one of which is their launch of a wireless phone service in the USA. Dan Schulman has been appointed CEO of the Virgin

Ethics, ethical values, and social responsibility should all work in unison in a corporate business structure. These key traits are better defined as maintaining overall good business morals, obtaining employees who possess personal ethical values, and finally to behave ethically and with sensitivity toward social, cultural, economic and environmental issues. For a business to better ensure these quality business traits a code of ethics should be adopted by the business. In the cases of Bernie Madoff and Enron, the most well-known financial scandals in history, I feel, gave a major hand in pushing business all across America to have and enforce the code of ethics.

H. Describe how are other critical issues (which you listed in B) perceived by each key player from their cultural perspective (explain using appropriate cultural dimensions):

One issue Branson definitely has to consider is the loyalty and strong confidence of Canadians in their banks. This confidence is shown in a recent survey where 85% of Canadians expressed confidence in their banking system, 92% agreed that the strength of the large Canadian banks is critical to the health of the overall economy, and 91% are confident that their deposits are secure. Therefore, Virgin has to come up with a good overall package to convince the Canadians to commit their money to Virgin.

In 2004 Virgin Australia created a non-profit foundation called Virgin Unite to which it unites people and entrepreneurial ideas to they then create opportunities for a better world. Over the last decade, partners have inspired and raised an amount of magnificent relationships such as Ocean Unite, Carbon War Room and The Branson Centres for Entrepreneurship to which these groups have encouraged the change in the world that is needed. Branson says he spends his time now working with Virgin Unite to ensure that he creates a positive difference that is needed in the world. He supports the projects that he is truly passionate about to being an advocate for issues such as gay rights and using the power he has to raise his voice to the issues that

6. How do the results of your analysis affect the alternatives proposed to resolve the strategic issue?

The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin, including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction and objectives of Virgin Australia, including the vision, mission, strategic objectives and stakeholders of the company. The report moves on to explore strategic choices of Virgin Australia by identifying the key broad business level and

2. What are the issues involved in these situations? How are they best addressed by the decision makers?

Identify each of the stakeholders and how they are affected. What are the main harms and benefits in this case for the different stakeholders based on the current situation?

Throughout the movie, there are several business ethics dilemmas that occur in which the greater good is served by breaking rules and laws. Business ethics is defined as “organizational principles, values, and norms that may originate from individuals, organizational

Virgin Group LTD is a British venture capital conglomerate that has been around since 1970. Virgin encompasses over 400 different companies located in many industries such as: financial services, transport, food and drink, media and telecommunications. Headquartered in London, this British corporation has come a very long way since it’s birth in 1970. One of the main reasons for the companies success is because of its founder; Sir Richard Branson.

In today’s world people would have you believe that ethics is a questionable requirement. That ethics is based on perception. Wither we see ethics the same way or not in the business world we should all agree that right is right and wrong is wrong. In business we should all live by a certain standard of fairness that includes an amount of personal morals that prevent you from simply following the crowd. If you want to be a true leader in the business world it requires a certain amount of courage to do what is right regardless of the personal consequences.

I believe the Virgin Group, as a corporate parent, does add value to its businesses. The main way in which it adds value to the strategic business units is by the use of their brand name and image. This is very prominent and well recognised world-wide, and therefore gives each business unit instant recognition within their industries and therefore gives each business a strong external image to benefit from. Research shows that the Virgin brand was recognised by 96% of consumers in the United Kingdom, and 95% were able to associate Richard Branson's name with the brand. The brand name is also known for a huge variety of different businesses which shows the name has proved to be very versatile and can probably be put with most fields and brings an element of success.