Richard Branson 's Leadership Style

Richard Branson, the founder of Virgin Group has been a household name in the United Kingdom for over twenty years. He is well respected in the business world. He is the founder of the Virgin Group, which is known for many different things such as cell phones, record labels, airlines and many more. “Branson is also known for his unique character and leadership styles, one who is not afraid to take risks, and believes that people are the foundation to his company's success. If I were to first characterize his leadership style I would say he is definitely a democratic leader. He truly feels that getting other peoples input and listening to what

Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel,entertainment and life style and it includes 400 companies world wide.

Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most recognized brands in Britain. The company has a vast history of brand extensions – one of which is their launch of a wireless phone service in the USA. Dan Schulman has been appointed CEO of the Virgin

One issue Branson definitely has to consider is the loyalty and strong confidence of Canadians in their banks. This confidence is shown in a recent survey where 85% of Canadians expressed confidence in their banking system, 92% agreed that the strength of the large Canadian banks is critical to the health of the overall economy, and 91% are confident that their deposits are secure. Therefore, Virgin has to come up with a good overall package to convince the Canadians to commit their money to Virgin.

Sir Richard Charles Nicholas Branson was born July 18th, 1950, in Surrey, England. He struggled in school and eventually dropped out at the age of 16. He started his first business after dropping out from school. In 1972, he founded Virgin as a mail order record retailer, and shortly afterwards he opened a record shop in London. This kick-started his Virgin brand globally, With more than 400 companies in over 30 countries, with different business ventures from alcoholic beverages to financial services, including airlines Virgin Atlantic and Virgin America, as well as wireless company Virgin Mobile. In addition, it includes international health club Virgin Active.

Virgin Australia's Diversity furthermore, Inclusion Strategy is intended to bolster individuals to be taking care of business paying little mind to their experience or individual circumstances. In 2015, we kept on actualizing activities which advance an comprehensive work environment including the inaugural Diversity and Inclusion Week. This included multicultural festivities and the dispatch of

1. Richard Branson's leadership style works for his particular role as visionary and figurehead of his diverse group of companies under the Virgin Group umbrella. However diversified the Virgin Group may be, Branson remains an essentially charismatic and transformative leader. His leadership philosophy is built on employee empowerment and stimulating employee satisfaction. In his own words, Branson states, ""Rather than focusing on mistakes, catch someone doing something right every day," (cited by Adonis, 2010). Likewise, Branson advises that managers "place greater emphasis on unearthing what their employees are thinking and feeling," (cited by Adonis, 2010).

The company tends to use pull strategy by creating a fresh and refurbished brand image so that the customer is coaxed to seek out the services offered by the brand(Appendix A). The company has an active social media presence which helps it to stay in touch with current customers and offer a window of experience to its new customers.(Appendix B) The company is actively present on facebook with the name of Virgin Australia, twitter, Instagram, YouTube, LinkedIn and the like(Appendix D). The customers can lodge complaints, find feedback forms; share their views through these websites. The idea behind the whole thing is to create positive social communities.

Virgin Australia was established in early 2000, with operations comprising of two aircrafts flying one route and 200 employees. Since this, the company has greatly expanded its operations embracing a true national domestic network and then further expansion into the international flights by 2009 (Virgin Australia, 2012). Today Virgin Australia operates under the chairman of the Virgin group Sir Richard Branson and is owned by Virgin Blue Holdings, formally Virgin Blue Airlines. Under the brand name is V Australia and Pacific Blue, from which Virgin Australia flies its main aircraft

The first part of this report provides a broad introduction into the business of Virgin Australian by examining its principal sources of revenue, its nature of operating, its competitors, the market share and the regulations affecting its operations. From this, it can be seen that Virgin Australia operates in a very competitive environment and generates revenue by the core business of passenger and cargo transport.

Sir Richard Branson's model is a personification model of Virginia brand and explains it using his life when he was young. He uses both his life and Virginia brand to elaborate his leadership skills which is not based on any professional skills. Over the years, he is seen to recruit the best managers. Leadership is one of the strategies and strategic management. It includes planning for informal, formal and strategic planning systems by the leader. It has planning for emergent strategies, which include; responsiveness to arising threats and opportunities, increasing of changes to predetermined intended strategies, and adaptive learning and responsiveness to intended strategies. The Branson's model includes visionary leadership, which is planning, for the future. Competitiveness and competitive advantage for business services and products are dependent on strategic plans.

Virgin Australia is Australia’s second largest domestic airline, commenced in operations back in 2000 as a low-cost carrier (LCC) and has successfully survived in the market. Major shareholders include Air New Zealand, Singapore Airline and Etihad Airways. The airline rebranded in 2011 as a part of their 5-year turnaround

The most important inputs are craft and technology, aviation fuel, and skilled labour. Due to the reasons of political and economic, the fuel price is subjected to fluctuate. Also, the technology suppliers and craft suppliers are very limited and Virgin brands solely relies upon the supplier for them to supply very fast and aircraft that is well designed and fast. Boeing and Airbus are the two leading manufacturing aircraft that supply Virgin. The Virgin Group is constantly being technologically developed by suppliers with its touchscreen seat back entertainment, Wi-Fi accessibility, health club maintenance, cutting edge smart phones, and new space

Virgin Group LTD is a British venture capital conglomerate that has been around since 1970. Virgin encompasses over 400 different companies located in many industries such as: financial services, transport, food and drink, media and telecommunications. Headquartered in London, this British corporation has come a very long way since it’s birth in 1970. One of the main reasons for the companies success is because of its founder; Sir Richard Branson.

Virgin Group Ltd. is a British multinational branded venture capital conglomerate created by entrepreneur Richard Branson. Its core business areas are travel, performing and lifestyle, and it also achieves ventures in financial facilities, transport, health care, food and drink, media and telecommunications; together, Virgin 's businesses contain of more than 400 businesses worldwide.