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Ricky Martin Essay

Decent Essays
Ricky's US Latino fans have matured from 2016 to 2017 Ricky Martin’ US Latino fans have matured from Aug 2016 to Apr 2017, highlighted by growth in age brackets of consumers between 45-49 and 50+. Additionally, the artist has seen an increase in Enthusiasts and Casuals from Aug 2016 to Apr 2017. Ricky martin has seen a significant increase in enthusiasts & casual fan segments 45+ Ricky Martin has seen an increase in fans from older segments such as Boombox Boomers (Casual Males/Females 50+), Born To Tango (Enthusiast Males/Females 50+), and Oye Como Van (Casual Males/Females 45+). Additionally, the artist has seen a decrease in segments such as Hard Rocking Dads (Fanatics 30-44), Quiero Mi MTV (Enthusiasts Males 30-39), Rage Against Mainstream…show more content…
While there are 64% who prefer to speak English at home, Ricky Martin fans are less likely to speak English at home compared to the average Latino. 34% of fans live with their partner & kids Most of Ricky Martin fans are married couples with kids, representing 34% of the artist’s fan base. Ricky Martin Latino fans are more likely to spend their time listening to music, eating out, shopping, & cooking Ricky Martin US Latino fans are more likely to spend their time with hobbies such as Listening to music (54%, 138 index), Eating out at restaurants (49%, 152 index), Shopping (45%, 174 index), Films/Cinema (41%, 147 index), Cooking/Baking (40%, 143 index), Being Outdoors (40%, 134 index), and Reading books (37%, 150 index). Fans are less likely to spend their time with Hockey (5%, 91 index). Ricky Martin fans are more likely to listen to music through AM/FM radio, video streaming, & free online radio Ricky Martin US Latino fans are more likely to consume music through Traditional AM/FM Radio (67%, 139 index), Video Streaming (53%, 125 index), Free online radio (47%, 132 index), Paid CDs (43%, 130 index), and Free streaming on-demand (31%, 120…show more content…
Fans are less likely to use Reddit (9%, 94 index) compared to the average Latino consumer. Appeal for Ricky martin in the us is below the average artist Ricky Martin is below the artist average in the US with both “Like A Lot” and “Like” categories below the artist average. Additionally, “Like Somewhat” has seen a slight decrease from 2015 to 2017, while “Dislike Somewhat” has increased. Ricky has an above average awareness rating in the us Ricky is above the average musician awareness rating in the US. Although the artist has been consistently above the average musician average during the past years, Ricky has seen a slight decrease in all categories from 2014 to
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