Rim Internal & External Analysis

RIM has a wide range of customers and established in many developed countries which can gain its brand image among its competitors. As RIM is responsible for innovation of high technology products, there is an effective R&D in RIM to make RIM stay competitive in smartphones industry. A strong relationship between RIM and its service providers showed one of RIM’s core capabilities.

- There are plenty of hardware component manufacturers for cellphones but BlackBerry’s operating system is complicated therefore it limits the number of software developers that will work with them.

Making hundreds of millions of dollars, RIM is blowing other competitors out of the water with huge demands for their products. Skipping almost a decade to 2007, when RIM’s subscriber base jumps to 8 million and revenues double to over $3 billion. That same year, RIM becomes Canada’s most valuable company, surpassing Royal Bank of Canada’s market worth on the TSX. BlackBerry’s innovation is what started the company and continues to improve it. Canadian inventions like the first telephone, Java programming language and the famous Canadarm required great innovation, like BlackBerry, to make them prominent and to stand out from the rest of the world. In conclusion, BlackBerry’s bold features and breakthroughs in telecommunications have shaped our mobile experiences we have

Primarily, RIM is well known for developing Blackberry, a cellular smart phone that was established in 1984. Blackberry is one of the very few cellular device companies that introduced and supplied people

Weaknesses: no success abroad; low brand awareness; lack of the international experience of the executives; etc.

Incorporated in 1984, Research in Motion, Canada’s most successful and influential tech firm, used to be a market leader in mobile phone industry. However, the company seems to be overtaken by a series of deep-rooted dysfunction. RIM during the past years had grown unwieldy and unorganized. Conflicting opinions and a lack of clear direction worsened an already difficult situation. All of the evidence is showing that the management of RIM has failed: a number of high-level people left; the market shares keep falling; product delayed; investors became angry; and an internal chaos remained at this BlackBerry maker.

Mike Lazaridis and Jim Balsillie, co-CEOs of Research in Motion (RIM) has been accosted with an inevitable crisis situation. In an article from Charles Arthur (2013) of The Guardian newspaper has stated that, “three days RIM engineers worked around the clock to fix the widespread technical outages from their server networks.” When a predicament situation arises management has to squash the circumstances that manifested from the problem. However, BlackBerry® executives were only providing a lack of concise statements to the public, causing frustration over the exacerbated circumstances, many consumers have become increasingly anticipated of the newly launch of the Apple iPhone 4. The CEOs have conferred the challenging situation of how RIM should

Research In Motion (RIM) is a Canadian multinational telecommunications company that designs, manufactures and sells cellular phones and other communication devices. RIM’s success started in August 1998 when they launched the inter@active pager 950. In 2003 RIM became one of the most recognized brand names with the introduction of their most popular device the BlackBerry. In June 2011, RIM announced that

RIM should continue to compete in the current smart phone consumer mass market and implement a new set of specific actions to regain market share. This decision along with a new aggressive strategy will be critical to their long term survival. RIM is currently ranked 3rd in the U.S. Smart Phone Operating System market, and has significant potential to gain further market share. Revenue continues to grow showing a 74% increase between 2009 and 2011. The Blackberry brand is synonymous with quality, reliability and security. With a loyal core customer base, strong brand image, increasing revenue, and an established infrastructure, RIM is at a pivotal point to move forward and begin to regain consumer market share.

BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.

In the second quarter of 2007, Motorola had shipped 35.5 million mobile handsets whereby Nokia shipped 100.8 million handsets. Nokia emerged as a leader in the global mobile phone industry, holding a market share of 38.0 percent, by the 2nd quarter of 2007.

Cultural differences, Diverse regulatory practices, Poor telecommunication infrastructures, Lack of skilled analysts and programmers Obstacles to Using Global Information Systems: Lack of Standardization: Lack of international standards impedes developing a cohesive system that’s capable of sharing information resources across borders Too much standardization can prevent flexibility in responding to local preferences and even time differences. Only 5%-15% of a company’s applications are truly global in nature Cultural Differences: Include differences in values, attitudes, and behaviors Views on using technology Cultural issues: best addressed with education and training Diverse Regulatory Practices: Applies to policies on business practices and technological use. Many countries restrict the type of hardware and software. Jurisdiction issues on contracts of a GIS Nature of intellectual property laws: -Software piracy Privacy and cybercrime laws Censorship and government control Poor Telecommunication Infastructures: Consider telecommunion infrastructures of the countries where subsidiaries are located Differences in telecommunication systems make consolidating them

▪ BlackBerry product first launched in 1999 ▪ Wide range of Wireless Service Providers (AT&T, Verizon, Sprint and all major global providers) ▪ 41 Million units sold in 2009 ▪ 80+ Million units currently in use globally

4. Environmental Trigger: Oticon was operating as a state-subsidised Scandinavian company making it weak in more buoyant markets of America and the Far East.

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.