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Ripalet Cigarette Essay

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Tipalet Cigarette: Sexist or Not? Everyone has their own excuse for why they start smoking and why they don’t want to quit. Many of the excuses can be treated without smoking. The goal of the Tipalet cigarette pack ad is to encourage men to experience smoking, however, The ad also sends another message that impacts both sexes differently. To men, they’re selling women and coolness. For women, they’re selling a stereotype, that she's submissive and used as a sex object. However, not all women if any, like men who smoke especially one who blows it in their face. As for her being used as a sex object, the ad says “ A puff in her direction, and she’ll follow you anywhere” means that the women are mesmerized by him and will most likely …show more content…

They used a bright yellow/golden background to make the couple and the cigarette smoke stand out. They used that color to help viewers see what type of relationship they could have if only they went out to buy a pack of Tipalet Cigarettes. The couple stands out because they’re wearing white and black, or your everyday type outfits to help them stand out and because the ad is zoomed in on their upper body & faces. The color of the background can also seem inviting and warm because it reminds you of a sunset and helps people create a “perfect fantasy”. The way she's looking at him makes you want to picture that perfect guy on a perfect date with the sun setting in the background. People seem to be pulled into the ad by the warm colors that make you feel more comfortable. The ad is warm, beautiful and full of happiness, so the people who look at the ad will feel like they will have a chance to a warm and beautiful life that will resemble the advertisement. Ethos is shown in this ad by it showing us that the male character is dominant by blowing the cigarette smoke in her face. It shows men that if they start smoking these then you’ll get the girl. It also shows pathos by the romance we see between the characters in the ad.

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