Rise And Fall Of Nokia

Having shed its underperforming handset business, Nokia planned to focus on telecommunications equipment, mapping business, and patent portfolio. Ballmer first approached Nokia CEO Stephen

Nokia, which overtook Motorola in 1998 to take the crown of biggest phone manufacturer of world, lost its prestigious crown after struggling for last 3 years. The 4 costly mistakes that lead to Nokia losing the battle are described in this article. Nokia launched its Symbian 60 series in year 2002 which initially had a good market response but with the introduction of Apple iOS in 2007 and Android in 2008, the OS race was completely taken over by the two giants. The reasons for collapse of Symbian OS is lack of applications and UI (User Interface). After facing competition from iOS and Android, Nokia continuously tried to improve their Symbian OS but it was mostly following the UI of Android and iOS and was not creating something unique. Secondly, the company failed to look into the need of available applications in gaining market share. The company made the biggest mistake to take a leap of faith in Windows in 2011. At that point of time, the company already was in declining condition and trusting Windows which was new in the field to regain its status was the biggest mistake the company made. tiff competition from Samsung and Apple, and lack on focus on innovation was the second big reason of collapse. Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple.

The target markets for Nokia is the former Nokia stronghold regions- United Kingdom, UAE, Russia, Indonesia and Germany among others.

Nokia Company was established in 1865 in Finland by Leo Mechelin and Fredrik Idestam. The company products includes mobile phones, mobile computers, networks, etc. In addition to that their services consist of music, maps, navigation system, Text messaging, media, software solution etc. Nokia Company has three divisions that consist of, mobile solution, mobiles phones, and markets. Further more about Nokia industry which is computer

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Nokia’s leadership engaged in actions which successfully guided the company in creating a new set of values

Nokia is a mixture of three major companies. They are Nokia Ab, Finnish Cable Works and Finnish Rubber. They are joined officially. The Nokia consists of five businesses. They are rubber, cable, forestry, electronics and power generation. The nokia company became a household name arond the world in the 1980's.

Nokia, a company which was founded in 1865, set up wood pulp mills to rubber, cable, forestry, electronics and power generation. Upon entering the telecommunications equipment market in the 1960s, it concentrated in the producing radio transmission equipment. It started making phones in the 1980s and in 1991 the first GSM call was made with a Nokia phone and it supplied these GSM networks to other countries in Europe. But In the early 1990s investments in all industries except telecommunication operations were being divested, which led to Nokia being the world leader in the mobile phones industry for nearly a decade, one of its most popular phone being, the Nokia 3310, termed as “indestructible” by comedy website 9gag.com. Nokia

Now their strategy is to develop their three businesses, Nokia Networks, HERE and Nokia Technologies.

They created the first GSM telecommunication and make it commercial. It is namely as Nokia Protitype Phone and the first product was Nokia 1011. Eventhough they were still have many competitors like Erricson, Samsung, and Google at the time, Nokia still keep trying to do their best when their falling era. Because of their innovation in GSM Phone, Nokia can get more their market for telecommunication and spread their product to their market. In 1992, Nokia tried to do the agreement with Vodafone and successfully in improving the network roaming for its GSM as the dominant network standardization. In the end of 1990s and in the beginning of 2000s, Nokia is still in the inertia eventhough they have many innovation products on GSM but their competitor like Erricson also created the same mobile for the telecommunication so that they competed each other for controlling the

Nokia was the world’s largest mobile phone maker for 14 years. The company was once acclaimed for its marketing strategy success for changing mobile phones from just a communication device to everyday fashion accessories. However, in today’s global smartphone market, Nokia has only 3% of the market share and is declining. The company’s decreasing sales was an obvious sign of vulnerability leading to the selloff of its mobile device business to Microsoft in 2013 (Surowiecki, 2013).

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

The main reasons behind the plummet of Nokia were due to lack of data concerning their competitors. The top level association had no data concerning how their competitor’s rank was that is IPhone. A researcher shouted Vuori said that top level association of Nokia got the wrong believed concerning the pace of progress that their competitor had and were managed to trust that the procedure that they were acting was adequate plenty to address to the menace that their competitor poses. So it is clearly described that due to their one unclear data they were drop dead. Journalist D. Bhatt (2001, page 68) quarels that “To capitalise on vision, an

The alliance between Nokia and Microsoft provides many benefits to both organizations. Nokia’s Chief Executive Officer (CEO) Stephen Elop initiates the alliance with Microsoft in order to grow after Nokia was losing market share to Google and Apple. The alliance was also appealed to Microsoft, since they were looking into the future of the smartphone industry and there particular industry. The current standing was that Nokia was still the market leader, even though they were losing ground to the competition due to the aging technology. At the time of the alliance was announced it is clear that both firms needed each other. Microsoft brought capital to inject into the alliance and technological advancements, while Nokia brought market share and brand reputations.

Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications. Throughout the 1990’s Nokia was