Rise And Fall Of Walt Disney

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Introduction
Multinational corporations is an organization that doing business activities and operating in two or more countries. In the next explanation, multinational corporations will be called as MNCs. Home country is where the MNCs is coming from. Host country is a country where the MNCs operates outside the country where it is based.
In this paper, I am trying to catch up one of Multinational Corporations, which is Walt Disney Corporations, as the 11th-largest American corporations and largest media company in terms of market capitalization. Hereby, I will analyze the rise and fall of Walt Disney by seeing the data what actually the company has done. What factors motivated the company to rise and how they survive in the competition of
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The company promotes international family entertainment and media enterprise. The home country of Walt Disney is in Burbank, California. Walt Disney nowadays turns out as a powerful major since this company also attract consumer of the level of media animation telecasting to over the length of world. So, the performance can be watched by people in international scale as it is broadcasted to the network all over the world.
Based on the theory of Foreign Direct Investment/Capital Flow, it discusses why MNCs exist, and what the impacts on society are. Walt Disney exists since it is one of the creative and innovative inventions in the field of media entertainment. Disney introduces motion pictures, famous as a pioneer of cartoon films and as the creator of Disneyland.
Walt Disney Co has young, eager staff of animation professional emerged, cartoonist apprentices who wanted more than anything to continue the Disney traditions of art and entertainment. Many were scoffed at for choosing this career. Common wisdom deemed that they were entering a dying business.
Walt Disney Co reported higher quarterly profit that beat Wall Street forecast as cable networks including ESPN brought in higher advertising revenue and collected more fees from pay TV
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He trains his entire staff helped him to obtain the quality and consistency needed to take the company to the next level, so that Disney can compete in international scale.
The fall
The studio’s output had indeed suffered since Walt’s death. Films like Fox and the Hound were “soft” and paled in comparison to the early classics. The company had a number of business failures, he even had a bankruptcy. One of the failures came from the cartoonists that had no real talent.
So the falling is also possibility to all MNCs, it is just how they face and solve after prevent it. They also has to take the lowest risk in pursuing the largest profit. Walt had issues with rights of characters he made. He lost the character (Oswald, the lucky rabbit) due to disagreements over compensation. Walt then set out to create a new character and protect his trademarks/property more thoroughly. It is as one solution how to prevent the company from the failure.
One of best ways applied by Disney is that keep growing through more acquisition in order to enhance and capabilities of its core animation, skills and

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