Essay about Rise in the Fitness Culture

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“Do you even lift bro?” has become the new slang phrase in this period where fitness has become a popular trend across the globe. It has become apparent that fitness, for the most part, dominates many aspects of social media – from infomercials on the best workout videos to the plethora of “how to” fitness videos on YouTube. However, the cause of this fitness boom has been debated for quite some time. Many people assume that the rise in fitness occurred because of its correlation to longevity, but I believe that fitness became popularized through social media. Through the help of celebrity-athletes and the advancement of social media outlets, the public’s perception of fitness (mainly aesthetics) changed from being only for the select few…show more content…
With the added exposure through movies, Arnold was able to progressively change the public’s perception of beauty and success, which then provides the public with a goal to reach and a standard to compare themselves to. The only way that Arnold Schwarzenegger was able to change the public’s perceptions was through movies, a social media outlet. The advancement of social media outlets aided celebrity-athletes in changings the public’s notions of beauty and success. The most advanced forms of social media outlets came about in 1997 with the first social networking site (SNS), the New York-based SixDegrees.com, that resembles the social networking present today (Facebook and MySpace) (Clemmitt, SN). Even though it was not as popular as the current social networks sites, SixDegrees.com still garnered 3.5 million users by 199 before shutting down in 2001, proving that the public did like the aspect of online social networking but wanted a more advanced and cheaper version (Clemmitt, SN). Between 1999 and 2002, multiple online social networks appeared that aimed at certain ethnic communities, but none managed as much success like MySpace did upon its creation in 2003 (Clemmitt, SN). The progression of newer online social networks actually shows an evolution of sorts, where each new social network site capitalizes on other social networks’ shortcomings and makes those drawbacks into their strengths, as
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