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Rise of Electronic Dance Music

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The Rise Of EDM
EDM (Electronic Dance Music), or House music, first originated in Chicago in the 1980’s, but has been popular in Europe for the last twenty years. However, it did not become a prominent genre of music in North America until about 2005 when it was first seen in hit Pop songs by artists such as Timbaland and Akon. Since then, EDM has spread like wildfire in North America, influencing every genre of music and giving a new look to the entire music scene. It truly is the new wave of music that is quickly becoming mainstream.

Songs consist of melodic tunes made up of electronic sounds, synthesisers, hard hitting bass lines, and often catchy vocals. EDM is seen as the new generation of music and is especially appealing to the young adults of today. A recent paper published by Wall Street veteran, John Langdon, and his company Massive Advisors, LLC, says that the EDM market is a $15-$20 billion global industry. Business is thriving from this new style of music and can make huge profits by simply getting a known disc jockey (DJ) to perform in their club or arena.

In Vancouver, there are two main EDM companies, “Blueprint Events” and “Solid Events”, that host large events on long weekends and holidays These companies pack arenas, with over ten thousand spectators paying upwards of $100 to get in. Smaller events at nightclubs are hosted two to three days a week at local clubs around the lower mainland. However, this is nothing compared to the huge EDM festivals

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