Risk Assessment in Event Planning

1546 Words Dec 3rd, 2012 7 Pages
TABLE OF CONTENTS

INTRODUCTION 3

1. First Case study: “Love Luton Festival “ 4

Reasons for taking account of risks assessment 4

2. Second case study: “Gloucestershire’s cheese rolling event cancelled after threats of violence” 5

Reasons for taking account of risks assessment 6

Recommendations 7

INTRODUCTION

In modern economies, many different types of events are organised and event planning has turned into a profit-driven industry. Over the last 20 years, the events industry has continued to expand. Thanks to structural changes in such economies, there have been increases in leisure time and disposable income, leading to a proliferation of events. The event Industry has had a great positive impact on
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Risks management does not follow such a simple step-by-step process. The event team has to be aware of risks at all times. In Berlonghi’s theory, he is making reference to six risks. One of them considers ‘Marketing and public relation’, marketers are optimistic about the consequence of their actions and tend to ignore potential risks. That what happened in this case, with the wrong analyse of their market research and particularly in their targets, they tended to overestimate average household budgets by practising high

ticket’s pricing. Furthermore, there had been an unforeseen event with Lewis Hamilton, which could be anticipating in a management process.
2. Second case study: “Gloucestershire’s cheese rolling event cancelled after threats of violence”

This journal article, which comes from “ The event industry news”, was published on March 25th, 2011. This article deals with risks that almost have been fatal for event organisers. In order to analyse more precisely the topic, we can start with the following idea that points out that both the number and the size of events and festivals increase, so does the public awareness of any mishaps or disasters. The popular event, which dates back hundreds of years, was already called off in 2010 after safety concerns. Indeed, the number of spectators it attracted was higher than was expected. The Cheese Rolling used to be only for the people of the nearby village of Brockworth, but has grown

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