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Risk Management

Decent Essays

ASSESMENT-3
INTRODUCTION:
Pizza rush is a large take-away company in Australia with a total of to take-away stores scattered in all major cities nationwide Two months ago pizza rush`s reputation is damaged by two workers who recorded themselves with a mobile phone camera while doing unpleasant things with foods and the video was uploaded on YouTube video website.
Pizza rush has rented an agency for doing a public relation campaign to rescue and to save their damaged reputation with that public relation campaign. Agency and pizza rush`s managers decided to use internet for that campaign and the agency planned an e-mailing campaign to reach and present to their existing and potential customers also called as stakeholders. …show more content…

Also according to the company reports, rest of 10.000 users` mail adress have been changed and could not opened by customers and that 10.000 e-mail came back with system error.

Shortly this e-mail campaign`s effective occurred as : 1- The video of ceo`s speech reached almost 90000 customers (stakeholders) 2- Most of customers made comment about the scandal and they determined that a small work accident can not able to judge to pizza rush company. 3- Hand brochures finished in first 10 days after the campaign start. 4- Financial situation and level of incoming are increased felt as well done. 5- The company’s reputation is fixed almost %100

RECOMMENDED IMPROVEMENTS The STREAM SEND`s report shows that many customers (stakeholders) and potential custotmers are recommended plenty of offers which some of them : 1- staff educating and training should be more than before 2- observations and monitoring should be more important subject in work places 3- Mailing system must be used for every information about pizza rush (new offers, news, etc.)

GOKSU SUBASI

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