Risky Shift

1810 WordsApr 21, 20128 Pages
1. EXECUTIVE SUMMARY Unfortunately, a lot of the psychological literature on this particular topic was written in the 1960’s/1970’s when the term Risky Shift was most popular. With more current research, the term Risky Shift has been replaced with the term Group Polarisation. (Deegs 2009:1) The term Risky Shift was first coined in in the early 1960’s and was used to describe the tendency for groups to take more risks than the same individuals within these groups would have taken had they been faced with the same problem alone. There were inconsistencies with early studies however, which lead some researchers to introduce the term ‘stingy shift’ which was basically the same as a risky shift in that the group would tend to agree on the…show more content…
We decided that if we all acted as one, no one could possibly punish every single one of us. So we decided to show up to school in costumes, most of them being fairly inappropriate. Not because it was Halloween or some other holiday, but for the simple fact that we knew if everyone did it, there would be no blame, or at least relatively little blame spread around. (Comm1701. 2010:11) Entire football teams sometime get into aggressive or defensive moods as they either throw caution to the winds trying to score or desperately try to avoid being caught out. (Changing minds. 2010:1) Juries given weak evidence will become very lenient after discussion, whilst when given strong evidence they are likely to give harsh judgment. (Changing minds. 2010:1) With the recent Toyota recall of a well-known model due to quality problems, the risky shift phenomena were partly responsible for the huge outcry for and against Toyota. There were the ambassadors who claimed that Toyota did the right thing by taking in and refitting the quality-problem parts; and then there were the opposing realists who claimed that Toyota has lost their touch, as they always claimed quality and reliability, and were in the first instance trying to cover up and lie about the defect on the model. Therefore it is safe to assume that consumers behaviour were affected by

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