Executive Summary
This essay looks at the Ritz-Carlton hotel operations, marketing strategies and service qualities. The essay will also include the transformational process model (including inputs and outputs) like shown in the Hospitality Operations A system approach book by Ball et al. (2003), also market segmentation, differentiation and position in the market. The information was obtained from different literature such as academic journals and topic related books.
RITZ-Carlton Operations
By using the transformational process model which is shown below (input-transformation-output) will illustrate the range of operations in Ritz and how they can be described.
(The model)
Transformational process model is used to
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This is suggested from the ‘Nancy and Harvey Heffner’ experience. ‘When the couple’s son became sick hotel staff brought him tea at all hours of night.’ This implies that all departments (restaurant, reception, room service) were involved and worked very closely with each other to provide this service.
The feedback is very important part in the transformational process as it allows continues improvement to be made after receiving customers’ feedbacks. This therefore will inevitably minimise any complaints in the future. The examples of collecting feedback from the customers can be by surveys of departing guests, comment cards, telephone surveys, oral feedback between the customer and the staff. ‘Some 94% report that they’ve had a truly memorable experience.’ (case study)
In hotel operations there is a balance between the facilities and staff as one cannot function without another. When looking at the model above, the transformation processes such as materials, information and customers are closely connected with the nature of its transformed input resources. Ritz-Carlton’s operations, processes their materials such as food, linen etc. in order to give services such as food serving in the restaurant to satisfy the customers. They also process and store the information in order to do the bookings, store customers’ details etc. The customer processing in Ritz is the storing or accommodating of
Customer satisfaction is always the ultimate goal of Baderman Island Resort; therefore feedback plays a critical role in implementing beneficial changes. Allowing employees to provide feedback for management review helps employees feel important and valued. Customer feedback provides an opportunity for management to spot possible weaknesses and areas in need of improvement. With three different methods of feedback and review: management, employee feedback and customer feedback management increase the opportunity for positive changes and increased repeat business and increased revenue.
It will also allow the tasks to be completed efficiently so that the business can focus on improving other areas of the business where the employees may require a higher level of training in customer service such as the waiters and reception staff. I think these departments should not use rationalization because they have direct contact with the customers, to make the customers feel welcomed and help the business to keep its identity of a quality hotel they must be more social and engage with the customer to provide them with the individual needs and services the hotel has on offer. Junction Hotel should also cut down on their costs much like Travelodge have done so that they offer the basics to the customers and have the extras available on extra cost so that not only can they exploit efficiency in service but have variety in terms of the product they have on offer which will help them increase their profits and market share in this difficult climate. Junction Hotel should also change their way of management so that they have more of a social business which will should help the employees to feel more willing to work and feel wanted so that they can provide a cheerful and happy experience for the customer, which will be an opposite to if they adopt rationalization in management like the experience customers feel at McDonalds, they often feel they are talking to a robot and may choose to go
RESPOND TO QUESTION 2 2) What are the three most important ideas that you engaged with in this module? What is one question that remains? 1. The black people in 1960s just wanted equal rights with the white people and the civil rights movement is a big impact in history.
Hotel Escargo is in need of a new process for check-in and check-out. It is also in need of a new process for a hotel offering, which will improve the hotel’s customer satisfaction. In order to demonstrate these new processes a new process map for the process will be necessary. This will show management how these changes will make
The seven days countdown was a result of the evolution and refinement of the hotel opening process, which became more solidified in the late 1980s to early 1990s when hotel chain was opening many new properties.
the staff and is an asset to Jeff in the day-to-day management of the hotel. In many
The corporate branding strategy will create a sort of umbrella under which all the properties of the company will fall, thus sharing the same quality level in the customer’s perception. Moreover a strong corporate brand will ease the company identification and potentially increase the number of new guests through word of mouth, thus enabling the company to gain a bigger market share. Nevertheless the implementation of such a strategy will necessarily involve big costs and a structural change in the organization. Its culture, the way in which advertising is done, the facilities and supplies in each resorts, the way in which management operates will have to be adapted to the new branding strategy. Furthermore undertaking this action may let down some valuable customers who are particularly affectionate to a resort and may be afraid that it will lose its unique and individual features. Plus it might also disappoint some skilled hotel managers which may feel threatened in their autonomy and potentially leave the company. Retraining the whole body of employees to adapt to the new strategy may be expensive and time consuming as well.
Mr. James McBride is under tremendous pressure to prove his mettle. He has been appointed as the General Manager of the Ritz Carlton which will be shortly opening at Washington D.C. the major challenge he
Hotel Chain as showing to us practice is the most effective way of integration to hospitality business. The main advantage of such integration it is immediately creating customer base and bigger potential market of customers, cost reduction due to general management, logistics, marketing; common quality standards; centralized training and, as a consequence of all
Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton co-partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the customers have come to expect.
The Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry, they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors, such as Four Seasons Hotels, HongKong and Shanghai Hotels, and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels, motels, lodges, or inns, unless to offer potential substitutes to luxury hotels. In order to assess the attractiveness of the upscale & luxury hotel industry, an analysis of the general environment surrounding the industry must be
The organization has explicitly kept this advantageous environment over other organizations by improving its service capacity. Additionally, the organization ensures that it stays ahead of its rivals by engaging in research and development that focuses on luxury products and markets analysis. The Ritz-Carlton hotel uses data from its research to predict the future of the industry; therefore able to dictate what and how the market will trend in the foreseeable future. Another factor that keeps the organization’s advantage over its rivals is that while rivals tend to become a hotel brand in the industry, Ritz-Carlton has rather position itself to be a leader and lifestyle brand that constantly develop new properties and ensure that customers live the culture of the hotel. The final factor that has kept the advantage of the organization intact is the culture of trust that exists between the management and employees. The leadership of the hotel lives and communicates the organization’s value to its employees who in turn satisfy customers in a way that they often anticipate a return visit. These are some of the reasons that the Ritz-Carlton hotel continued advantageous environment over its rivals has persisted in the hotel and resort industry (Reiss,
As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business
There are many issues that Mr. Metz should be concerned with when it comes to running the ATMI hotel. It is the general manager's job to make sure the guests are being pampered and taken cared of. The most apparent issue that the guests; Dr. Hankins and his wife had was the lack of cleanliness in the room. A hotel's
3.1 For each hotel, what is the role of technology and the role of operations