Riverview Medical Center ( Rrmc )

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In 2004, Riverview Medical Center (RRMC), originally called The Holy Name of Jesus Hospital, was acquired and revamped by the Hospital Management Associates (HMA) and has become a state of art facility with improved efficiencies to ensure high quality care. “RRMC is a 281-licensed bed acute care facility accredited by the Joint Commission on Accreditation of Healthcare Organizations, certified for participation in the Medicare Program, and contracted/participated in Blue Cross Plans” (Richards & Slovensky, 2004). The facility is one of the primary employers in the area and provides job opportunities to approximately 700 individuals” (Richards & Slovensky, 2004). RRMC encountered significant challenges against their competitors, Mountain View, Gadsden Regional and HealthSouth. A major challenge was the fact that they were not the sole or primary healthcare provider in the market service area. Secondly, many of RRMC’s key medical staff members and group practices were not in a central location within the vicinity of the hospital. Thirdly, RRMC’s emergency department was in great need of renovation and they lacked in the variety of clinical programs they offered in terms of cancer treatment, neurosurgery, psychiatry, obstetrics, rehabilitation and surgical outpatient care.


RRMC is located in Gadsden in the northeastern corner of Alabama 60 miles northeast of Birmingham, Alabama and 90 miles southwest of Chattanooga,
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