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Robert Cialdini The 6 Principle Of Influence Summary

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Wakettu Cortez Robert Cialdini The video is an interview of Robert Cialdini talking about his theories of influence presented in “The 6 Principle of Influence”. He starts by mentioning and explaining the 6 principles in details, and the real meaning of this theory. The 6 principles of influence are: social proof, commitment, reciprocation, liking, authority and consistency. He is very specific on authority and reciprocity and defines then as: reciprocity as the desire of all of us to give back to someone who is given back to us and authority the desire to make people follow are directions by claiming to be good at a certain topic. He also explains how people are easily influenced and manipulated and says that we feel more identified with

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