Robert Joe's Success Story Analysis

Trader Joe’s is a major food retailer who has developed quite the name for themselves. It has well over 350 stores in over 32 states and is expected to continually grow over the next few years (Bond, 2012). For over 50 years, Trader Joe’s has been providing quality customer services, products and a unique shopping experience for its customers. They have come a very long way from when they first officially opened their doors. Trader Joe’s started when its founder Joe Coulombe wanted to find a way to differentiate his 7-Eleven stores (Schermerhorn, Osborn, Uhl-Bien & Hunt, 2012). In the food retailer industry, Trader Joe’s has developed a process that works well and

Trader Joe’s chief executives have been careful in their expanding of the brand to more geographic locations, and they must continue to seek out their target market of “intelligent, educated, inquisitive individuals” and settle around them.

The entrepreneur that I interviewed was Lydia Patterson. In 1989, Lydia and her husband, Lou, decided to start planning to open up a new Italian restaurant in Virginia. The restaurant industry, especially in the Washington DC area is very competitive. It is highly competitive with respect to price, value and promotions, service, location, and food quality.  There are a substantial number of restaurant operations that compete for customer traffic, some of which have significantly greater resources to aggressively market to consumers, which could result in losing market share.  Consumers are highly focused on value and if other restaurants are able to promote and deliver a higher degree of value, guest traffic levels

One of Trader Joe’s biggest advantages is in their target market. They have found the niche that appreciates higher quality foods but is on a tight budget and Trader Joe’s has managed to provide high quality food that is at a great price. So you end up with the individuals who are health conscious and in college or recently graduated who value a great deal. Trader Joe’s has realized that and has capitalized on this fact by opening in locations that are easily accessible to both students

“Joe's Reward” is a story that is looked to be as great story holding heroic actions, lessons to be shared, and a bit of laughter. Although, it might seem odd you king find through the seams of the story the elements of what you would find in a Myth. A Myth is story of an unknown author that people long ago, told to solve serious questions about how important things began or occurred. Myths were also used to explain creations or teach a lesson. A myth element that is shown periodically all throughout the story is about teaching a lesson.

Founded in 1958 by Joe Coulombe and now established with more than 365 stores in the United States, Trader Joe 's has been serving customers with their unique business model. Trader Joe 's specializes in organic and natural food offering staples like milk, eggs, and other foods with below-average price points. Trader Joe’s encourage their customers to buy the product at a low price without having to be registered with the store. Once the company makes contacts with the manufacturer of the particular food product, it then establishes contracts with the producer to the supply the food and allocates the space needed in their store (Trader Joe’s, 2016).

Dan Bane has been working with Trader Joe’s for over 20 years. In 1998 he become president of the company for three years, where he was then appointed CEO. Trader Joe’s originated as a small chain of grocery stores in 1967, and since then has expanded to over 465 stores nationwide across 41 states. Often referred to as the go-to neighborhood grocery store, Trader Joe’s has established its brand through continuous success under Dan Bane, generating a whopping 15.7 billion in revenue in 2016. Bane’s commitment to serving individual communities throughout the country is evident through the company’s donation of $341 million worth of organic food products to food banks last year. The company’s revenue has been growing at an average of 6.8 percent

Trader Joe’s is a neighborhood grocery store chain which was founded by Joe Coulombe in 1967. It started as one store in California in 1967 and has grown to be 414 stores in 38 states as of July, 2013. As of 1979, It is privately held by German grocer Theo Albrecht, owner of Aldi North. Consumer Reports ranked Trader Joes the second best supermarket in the US in 2012.

Current news report describes Trader Joe’s as a “trendy grocery store with cult like following,” Similar new report that Trader Joe’s are opening up a store in Florida. I do believe Trader Joe’s is a management benchment

They successfully implemented all these beliefs and models which made them to be a unique product in market.

The third reason why good-to-great companies outperform, is they do not cover up the bad news (confront the brutal facts). Nobody likes to hear the bad news, but we have to facing it and take reaction about it. Furthermore all good to great

It has its advantages and disadvantages to franchise the business. It is a careful decision to make for anyone to invest a lot of money into a franchise and everyone should be comparing pros and cons.

Taking on board the enterprising ideas the franchisee puts across would essentially be the franchisor wasting effort and money in the perfecting of their pre-set method. This is especially the case with larger, more established franchises such as Subway and McDonalds, whereby every task is responded to in a set way and is quantified to the smallest factor. An example of this is when changing the uniform at McDonalds in 2012, it cost over £1.52 million in the UK alone due to the vast number of employees (Weiss 2012). From cleaning the floors to dealing with food complaints, even the smallest change in the franchisors technique requires a great amount of communication and control, but is also a timely and therefore costly exercise. This then reflects the reluctant attitude to established Franchises when considering the great cost and risk involved in the context of someone entrepreneurial. The franchise already has the fine details of the business set into its own convention; entrepreneurial individuals only cause a constant battle with the franchisor due to the desire for change and sometimes, change for change’s sake.

The case depicts KRISPY KREME 's franchise system growth and decline as a lesson to entrepreneurs running a company as a franchisor.

♦ Reliance on franchising "associate" stores and opening a few new company-owned stores as a means of expanding nationally and internationally. However, franchise licenses were granted only to candidates who have experience in multi-unit food establishments and who possess adequate capital to finance the opening of new stores in their assigned territory.