Robin Delavergne's Struggles

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

In mid-April 2000, Sherri Worth was faced with some very unsettling news about Pate Memorial Clinic’s future with a competitor potentially moving into the area. Worth was the assistant administrator at Pate Memorial Hospital (PMH) and was also responsible for the Pate Health Clinic (PHC). A study by the competitor was being done to see whether sufficient demand existed to establish a clinic 5 blocks north of PHC. The two biggest concerns in regards to the new competition were:

As Executive Director, I will provide staff leadership for Better Health Association. Our goal for the company is to improve the well-being of individuals. Audiences of all ages will be able to take part in learning about living a healthy lifestyle and developing the skills needed to make healthy choices to prevent diseases and ameliorate conditions for those already afflicted with illnesses. Over the course of the next year, It is my responsibility to develop and lead the staff, management structure, dedicated to achieving the mission for Better Health Care Organization. I plan to make significant changes to our organization, to help guide individuals in Central Ohio, to living a better and healthier lifestyle. My goal is to empower the staff with the training needed to meet our company’s standards.

Robin R. Nelson, MSA, patient relations manager, privacy officer, and recipient rights director is responsible for monitoring and assuring the facility 's compliance with regulations pertaining to the privacy of patient records. Robin has a bachelor 's degree in Health Administration; a master 's in Public Health Administration and holds a registration in social work. She had originally intended to work in substance abuse, counseling, education, however according to her "it wasn 't a right fit" so transferred over to long-term care and worked as an admissions manager. It was there, she established her relationship with MidMichigan Health. When the Patient Relations director retired, she applied and got the job and has been working for MidMichigan Health since.

As Executive Director, I will provide staff leadership for Better Health Association. Our goal for the company is to improve the well-being of individuals. Audiences of all ages will be able to take part in learning about living a healthy lifestyle and developing the skills needed to make healthy choices to prevent diseases and ameliorate conditions for those already afflicted with illnesses. Over the course of the following year, it is my responsibility to develop and lead the staff, management structure, dedicated to achieving the mission for Better Health Care Organization. I plan to make significant changes to our organization, to help guide individuals in

The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. "My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. In addition to, developing systematic marketing plans that address every operational area of Better Health including client services, all fund raising events and general association promotion in all media venues" (https://bluequill.franklin.edu, n.d.).

This week’s case looks at the critical situation occurring at Riverview Regional Medical Center located in Etowah County, Alabama. The medical center, located near a strong competitor, is run by a veteran in the hospital management market, Mr Matt Hayes. Hayes is actively in the process of developing new ideas and revolutionary steps in an attempt to remain competitive in the market and regain profitability. The overall performance of Riverview Regional Medical Center appears to have decreased throughout multiple departments except outpatient surgical procedures, outpatient CT imagining, MRI imagining and inpatient MRI scans.

On a snowy January evening, the Midwestern Medical Group (MMG) management team held a retirement party for Judith Olsen, MMG president. During the evening, Olsen reflected back on the years she had worked for MMG with mixed feelings about her experience. Over the course of their eight-year integration

When choosing to update their facility Dr. Maritah and Dr. June spent months researching information on new devices and services that they could provide to their community. They view health reports, statistics, and evaluated what would be most useful and bring in the most revenue for their facility. After review they realized that their community needed more child based care and decided to focus on establishing a pediatric department during their expansion.

Over the years, I have developed appropriate protocols and procedures that are safe, practical and balanced. I have maintained and demonstrated the ability to fulfill and direct all phases of the business office. I have been successful in managing patient access and reimbursement operations through top tier insurance companies, private as well as federally regulated. Through diligent research and my own finances, I have broadened my knowledge of accounts receivable management, medical coding & billing, patient financial counseling,

We have adopted a culture of providing high-level health services to small communities to match those available in large urban areas. We offer impressive capabilities such as 24 hour service seven days per week which we consider to be our competitive advantage in this industry. Our people have always been committed to maintaining Quinte’s culture of integrity and personal attentiveness to the health services we provide.

Touzard Romo, I have become increasingly fascinated with the integumentary system, specifically skin disorders. Another profound benefit of the PLME is the availability of shadowing experiences through the Medicine in Action Program. I would be very interested in directly observing the daily routine of a dermatologist to better understand the demands and requirements of the practice. Courses in epidemiology, dermatology, infectious disease, and pathology would contribute to a more significant and specific comprehension of that specialty.

The health care organization covered is Jackson Health System in Miami, Florida. With over 2500 beds, this is one of the largest health systems in Florida and its flagship Jackson Memorial is one of the largest in the country. There are a number of strengths and weaknesses that will characterize the strategic direction that the organization will follow. Among the strengths are that Jackson has a large geographic footprint with Miami-Dade County, it has the financial backing of the county, that it has a diverse workforce, its relationship with medical school at the University of Miami, its leadership, and the multiple clinics and specialized services that it offers.

Both internal and external communications for Jackson Health System is provided by the Department of Public Relations and Marketing (Jackson Health System, 2012). This department is responsible for media relations, publications, marketing, and special events (Jackson Health System, 2012). Media relations work with local, national and international media, both broadcast and print, to showcase JHS physicians, staff, and services. Much of what is done is patient care centered, with the exception of marketing, and special events (Jackson Health System, 2012). Marketing is responsible for advertising campaigns, which markets JHS as an integrated health network (Jackson Health System, 2012).

1. Akron Children’s Hospital Marketing Director Aaron Powell felt it was important to conduct this study because Akron Children's Hospital's marketing director Aaron Powell thought that it was important to conduct this study, because other competitive hospitals in the area had hired marketing directors similar to himself, and were consequently intensifying their marketing campaigns in the area, which created an urgency for Akron Children's