preview

Rock Jam Marketing Strategy

Decent Essays
Open Document

The 4 P’s of marketing, product, price, place and promotion, together these four make the marketing mix, They are mostly the main elements of marketing and most, if not all, of what you can control about a marketing campaign. These are a set of strategies to achieve an organizations objectives and make sure that customer needs are satisfied.

Just like different organizations Rock Jam uses the most basic way of a marketing mix , and that’s considering the product, price, place and promotion.

The product which is the artist, a record, a song, a concert, a T-shirt, a download, a physical CD, a ring tone, access to an exclusive online portal or fan club, these are the things sold. In fact, the idea of a music product has become increasingly …show more content…

Traditionally though, a product would usually either be an album or single, the artist overall, merchandise, or a tour. In the music industry the only way to grow is to get sponsored by companies that control the media, since Rock Jam is making its way to the media the best way is to start here.

The Rock Jam Business is based on customer-centric philosophy where bands exist to perform in entertainment shows. Rock Jam proofs to cater to the wide market ensuring customer’s expectations are not only met but exceed what is perceived because our company Rock Jam recognizes the idea that customer satisfaction will ensure long term profits.

The Pricing scheme will be generally based on a per project estimate that takes into account the number of hours required to make and complete the album as well as resources, the production process, advertising and others.
As Rock Jam grows as a recording company, as the years pass by we will be using FOUR types of product pricing and they will …show more content…

• Captive Product Pricing – In this technique we put a low price on the main or core product, but we keep the prices high on the captive products. In this way it can attract the attention of the customers to buy off the core product at a low prices, but it will help us the “sellers” to make profit of the captive products (which are high in price) which are necessary and essential to use the core product.
• Penetration Pricing – This is one of the techniques that companies all around the world use in order to attract customers away from competitors. Our company Rock Jam, can use this as a way of bringing more and more customers to us and to gain publicity, we make sure that the product and service is at a low price compared to other companies so that more people would buy our product and they would get attracted to us and not to our competitors.

Prices will be lower since ROCK JAM is still infant. But for the instruments the prices will range from a minimum of 150$-300$ since there are a lot of different brands we are trying to give the customers the best price as

Get Access
Related
Get Access