Roger's Chocolate Analysis

21131 Words Jul 29th, 2011 85 Pages
Table of Contents

1. History, Development and Growth 2 2. Vision, Mission, Objective, Philosophy and Strategy 13 3. Functional-level strategies 14 4. Business-level strategy. 20 5. Corporate-level strategy 25 6. How is the effectiveness of the company’s strategies? (ROIC) 26 7. What strategic problems does the company have? 33 8. What strategic issues need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11. Determine the strategic factors of the company 70 12. Generating alternative strategies by using a TOWS matrix 73
13. Evaluate strategic alternatives – pros and cons. 74 14. Recommend strategic for company (short, medium, and long term) 81

1. Describe briefly
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| | | Best Chocolatier
The Best of the City Awards - Victoria News | | | Retailer of the Year Award
Vancouver Island Business Excellence Awards - Business Examiner | | | Manufacturer of the Year: Runner Up
Vancouver Island Business Excellence Awards - Business Examiner | 2004 | | Best Chocolatier
The Best of the City Awards - Victoria News | | | Best Storefront Window Display
The Best of the City Awards - Victoria News | | | Best Chocolate Maker
Readers Choice "The Best of the Island" Awards - Times Colonist | | 2003 | | Time Honored Member: 40 Plus Years
Greater Victoria Chamber of Commerce | | | Best Chocolatier
The Best of the City Awards - Victoria News | 2002 | | Business Excellence Award
Greater Victoria Chamber of Commerce | | | Best Chocolatier
The Best of the City Awards - Victoria News | | | Retailer of the Year: Runner Up
Vancouver Island Business Excellence Awards - Business Examiner | | 2001 | | Best Chocolatier
The Best of the City Awards - Victoria News |

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