Roger's Chocolate Analysis

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Table of Contents 1. History, Development and Growth 2 2. Vision, Mission, Objective, Philosophy and Strategy 13 3. Functional-level strategies 14 4. Business-level strategy. 20 5. Corporate-level strategy 25 6. How is the effectiveness of the company’s strategies? (ROIC) 26 7. What strategic problems does the company have? 33 8. What strategic issues need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11. Determine the strategic factors of the company 70 12. Generating alternative strategies by using a TOWS matrix 73 13. Evaluate strategic alternatives – pros and cons. 74 14. Recommend strategic for company (short, medium, and long term) 81 1. Describe briefly…show more content…
| | | Best Chocolatier The Best of the City Awards - Victoria News | | | Retailer of the Year Award Vancouver Island Business Excellence Awards - Business Examiner | | | Manufacturer of the Year: Runner Up Vancouver Island Business Excellence Awards - Business Examiner | 2004 | | Best Chocolatier The Best of the City Awards - Victoria News | | | Best Storefront Window Display The Best of the City Awards - Victoria News | | | Best Chocolate Maker Readers Choice "The Best of the Island" Awards - Times Colonist | | 2003 | | Time Honored Member: 40 Plus Years Greater Victoria Chamber of Commerce | | | Best Chocolatier The Best of the City Awards - Victoria News | 2002 | | Business Excellence Award Greater Victoria Chamber of Commerce | | | Best Chocolatier The Best of the City Awards - Victoria News | | | Retailer of the Year: Runner Up Vancouver Island Business Excellence Awards - Business Examiner | | 2001 | | Best Chocolatier The Best of the City Awards - Victoria News |

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