Rohm and Haas Essay

The most distinct possibility that CleanSpritz has is to branch into the commercial cleaning industry. Only 31.5% of MJ Brenner’s overall U.S. sales derive from the sale of household cleaning products (which is where CleanSpritz’ current market is). 40% of its (MJ’s) sales come from industrial cleaning products. Not only could CleanSpritz claim some of that, but their market research showed that there was considerable interest from businesses to purchase their 3:1 concentrated formula.

You would think a man dying of cancer would not be so happy and willing to spend the last few months of his life giving a lecture. But, Randy Pausch, who has 10 tumors in his liver, does not want people to pity him for having cancer. Rather, he wants to teach people how to follow their childhood dreams. Looking at the seven elements of communication we see how he is so effective in his last lecture.

They reached an all time high sales and revenues in 1995 of $20 million; however their profit margin decreased to 4.27%.

“Brick walls are there for a reason. They’re not there to keep us out. The brick walls are there to give us a chance to show how badly we want something.” This was the mantra Randy Pausch lived by in his terminating life. In his book, which I learned the quote from, he talked about many challenges he overcame throughout his life. The largest obstacle I have had to overcome is the challenge of being a part of many extracurricular activities while maintaining above average grades in my rigorous schedule throughout the years.

They had to work in Tobacco field 6 days a week and 12 hours a day

There was a high food shortage in 1946 and this caused many to ration. World War II left a deep wound in India as two and a half million Indian soldiers were sent to aid the allies and 24,000 killed. Many were unemployed as they lost their jobs after the war since there was no need for war production. Gandhi’s party, Indian national congress, created in 1885 seemed it would be the power that ruled after Britain left. This changed, however, as the All Muslim league became popular during World War II. Muslims were a minority compared to the Hindus. The Partition of 1947 created Pakistan, where the Muslims would live, and India, where the Hindus would live.

* Retail Company is growing- its direct-to-consumer business grew from 8%-11%, went from 155 stores before 2012 to over 200 today.

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

It was in 1973, that a young, brazen and ostentatious Donald Trump, met one of New York’s most notorious attorney: Roy Cohn, whose name was synonymous with the rise of manipulative political power acts. Roy was known to be a ruthless prosecutor who had mastered control over all the loopholes in the law and had become the premier practitioner of hardball deal making, offering his help to defend even the mafia networks. Cohn became a business mentor and nearly a second father to Trump. Trump first hired Cohn to sue the federal government. The allegations that Trump faced had accused him of renting his prime apartments only to White people thereby showing a racial bias. This was clearly against the fair housing act which the congress had passed.

Large product offerings, with a recent increase of 40%. Majority of offerings are in high demand

The Last Lecture began as a good-bye speech, made by Randy Pausch, a 47 year old professor diagnosed with terminal cancer. His speech at Carnegie Melon University became an Internet phenomenon. It has also been published as a book. I really thoroughly enjoyed his Last Lecture speech. He had a lot of good talking points and brought up some new perspectives, or ways of looking at life situations that got me thinking. He talked a lot about his dreams when he was a child and was very humorous and inspirational throughout his speech. He also had a lot of quotes that I really enjoyed and they are what I want to focus on.

established line of business. By 1984, the company, with an estimated 60% to 65% share of its market,

The other option of reducing price or distributor's margin (to match GAFCEL's offering) may have a detrimental impact on the bottom line.

General Issue: which segments should the company target? How should the company and its products be positioned?

Joan Macey, the Rohm and Haas market manager for Metalworking Fluid Biocides, was reviewing the marketing approach for the recently introduced Kathon MWX maintenance biocide. Rohm and Haas is one of several manufacturers that develop liquid biocide chemicals for eliminating microorganisms in metalworking fluids. The company currently manufactures the Kathon 886 MW concentrate biocide, the leading biocide in the concentrate biocide market. Kathon 886 MW is a very powerful concentrate used for large-capacity reservoir systems (above 1,000 gallons) and is too powerful for small fluid reservoirs. As a result, the company developed the Kathon MWX maintenance biocide for use in