Role And Importance Of Marketing Essay

903 WordsDec 8, 20164 Pages
(Q1) • Role and Importance of marketing An organization which undertakes proper marketing strategies can become famous not only in the home markets but also in the export market. For example, Sony, Coca-Cola, Pepsi etc. Proper marketing help to enhance company’s reputation. Proper marketing ensures a company for optimum production. Organization at greatest risk are those that fail to carefully monitor their customers and competitors and not done their marketing campaign properly. So marketing always avoiding risk by research and development. Every organization wants to earn higher profit. A successful marketing strategy can help to achieve higher profit and financial success. Marketing helps an organization to achieve a healthy competition. Marketing efforts get the world out on pricing of products and services, which not only reaches the intended consumers but also reaches other companies competing for the business. An organization always wants to sales their product at higher level. only marketing can help them to fulfil their level and satisfy respectful customers. • Evolution of marketing • Simple trade concept: In this era everything available was made or harvested by hand and available in limited supply. This era is described as having lasted from the beginning of time through the mid -19th century. • Production concept: This marketing concept lasted approximately 60 years from the 1860’s until 1920’s. This is the era of the field of dreams business
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