Role Of Brand Media On Social Media

1461 Words Dec 4th, 2015 6 Pages
Role of Brand Community in Social Media
THIS IS A SHORT INSITE OF MY VIEWS OVER “ROLE OF BRAND COMMUNITY IN SOCIAL MEDIA” BY MOHAMMAD REZA HABIBI, MICHEL LAROCHE, MARIE-ODILE RICHARD, AVAILABLE ONLINE SINCE May 21st 2014.

To gain more number of consumer shares, a particular brand company need to be actively present on Social media as the way social media has grown in past few years the best way for any brand to build the brand trust. The era of technology has changed the way of almost each and everything and so has affected the branding and community engagement. Marketers in the current scenario find it difficult building one on one relationship with the customers as it takes a lot of time and cost although being beneficial, due to which the relationship market becomes less effective.
One of more challenge that the marketers face is the lack of reading the consumer’s behavior i.e. how the consumers spend their time in selecting a particular item, how much money are they ready to pay for it, what age group of consumers like what kind of products. Therefore, Brand Communities came into existence to understand and provide customer behavior. Brand Community is a non physically existing, not a single place concentrating, specialized community that has its own set of social relations with the admirers of the brand.
Like any other community brand community has its three set of indicators
(i) Shared Consciousness
(ii) Shared Rituals and Traditions and
(iii) Obligations to…
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