Chapter 1 Role Of Cosmetics Summary

Maslow’s Hierarchy of Needs is a structural progression of psychological and physical needs. Maslow hypothesized that there were two distinct types of needs: deficiency needs and growth needs2. The deficiency needs,

Psychologist Abraham Maslow created Maslow’s Hierarchy of Needs, a list of necessary needs in order to live with healthy mental. The levels are physiological, safety, love, esteem, and self-actualization. Physiological deals with survival needs which include food, shelter, and water. Safety is the need to be secure from danger, a shelter or safe environment. Love is the is need for affection and belongingness, friends and family. Esteem is the personal worth, success and achievements. Self-actualization is actualizing one’s potential and what you are capable of. According to Maslow, the most important level is physiological and is needed for survival.

Psychologist Abraham H. Maslow is the developer of Maslow’s hierarchy of needs. The theory covers human behavior in terms of basic requirements for survival and growth (Cengage, 2002). The theory was developed in the early 1960’s. During this time psychology was taken over by two different views. One side was the human behavior and the other one was the behaviorist. Maslow explained that psychoanalysts had not accomplished the task to consider the behavior of healthy humans. He also mentioned that many subjective experiences that related with human behaviors were being ignored by behaviorist. In the beginning Maslow examined motivations and experience of many healthy individuals. He recognized that there are many requirements in this theory that are important for human survival and to help motivate individuals. He conceptualized different human needs as a pyramid with five levels in

With these few thoughts in mind Abraham Maslow made up a hierarchy of needs. (Boeree, Page 2) The hierarchy of needs has five levels: the bottom one is Physiological Needs, the next one up is Safety needs, the next one is Belonging needs, the next one is Esteem Needs and finally the last one is Self-actualization needs. As Maslow thought he “saw human beings needs arranged like a ladder”, the most basic needs at the bottom and at the top the need to fulfill yourself. (pbs.org, Page 1) Below is Maslow’s hierarchy of needs.

Abraham Maslow’s theory, Theory of Hierarchy Needs, is a motivational theory in psychology that has a tier model of the five things a human needs. Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. The five stages, from bottom to top, include Physiological needs( food, water, warmth, and rest), the second stage: Safety Needs ( security and safety), third stage: Belongingness and love needs ( intimate relationships and friends), the fourth stage: Esteem Needs (prestige and feeling of accomplishment), and finally the last stage: Self-actualization ( achieving one’s full potential, including creative potential). The five stage model can be divided into

As it was mentioned before, the key idea of Maslow’s Hierarchy of Needs theory relates to the existence of several sets of motivation and needs that govern human behavior. Hence, the major concepts of this theory include certain needs that are grouped into sets based on their place within the hierarchy of all the needs. The first version of the theory has five needs, which are divided into

LUSH – a global pioneer brand name in cosmetic industry. LUSH which was defined as fresh and green is for its famous natural and handmade cosmetics, which will give customers a unique experience. In introduction we will discuss about the evaluation of LUSH cosmetics, their company profile and their impact on sustainability.

Maslow’s Theory is separated into five different categories of needs. These include physiological needs, safety, love and belonging, esteem, and self-actualization. (“Maslow, Abraham”). Maslow categorized these needs into a pyramid structure. At the base of Maslow’s Pyramid are physiological needs which need to be met before a person can go higher up on the pyramid. Once these needs are met, then a person can begin fulfilling other needs such as safety, love and so on. Physiological needs include the basic needs of oxygen, food, water, sleep, proteins and minerals. Another part of these needs include being active, avoiding pain and removing waste from your body. As the physiological needs are meet, safety and security needs begin to dominate behavior (Boeree). Safety and security needs have to do with the natural desire for a predictable, orderly world that is somewhat within our control. This also includes protection, and safe

According to Zalenski & Raspa (2006), the first level of needs is physiologic such as the need for food, air, and water. The second level encompasses safety needs, which including security, stability, protection; freedom from fear, anxiety, and chaos. The third level of need is belonging and love. The fourth level is the need for esteem, which is affected by the environment and related to societal recognition. The fifth level is the need for self-actualization, which is about the unique potential in

The hierarchy of needs of Abraham Maslow is the theory from where the humanistic psychology is built. It is constituted of diverse stages from where a person can move from one stage to another. However, to move to the next stage, the person must complete the previous one. Maslow’s theory suggests each individual have the drive and desire to meet their basic needs in order to meet the fundamental

In 1943, Abraham Maslow developed a theory in psychology known as the Hierarchy of Needs. Maslow’s Hierarchy of Needs is mostly often used as a pyramid, as shown on the title page. One of the many interesting things that Maslow noticed, is the layers of physiological needs, safety and security needs, the needs for loving and belonging, esteem needs, and self-actualization, in that order(working from the bottom layer of the pyramid up).

Abraham Maslow (1908–1970), some-time President of the American Psychological Association, is best known for his work on human motivation and in particular for his Hierarchy of Needs, which was first defined in a paper of 1943. Five basic needs are defined, all of which he considered to be hard-wired in the human species. They are arranged hierarchically, with self-actualization referring to people’s desire for self-fulfillment, namely, the tendency for them to become actualized in what they are potentially. This tendency might be phrased as the desire to become more and more what one idiosyncratically is, to become everything that one is capable of becoming (Maslow, 1943, p.22). Maslow’s 1943 paper mentions cognitive needs such as the desire to know and to understand, and also aesthetics, but does not place them within the hierarchy of five.

2. Ph.D., David Ludden, et al. “Why Women Wear Makeup.” Psychology Today,www.psychologytoday.com/blog/meet-catch-and-keep/201502/5-research-backed-reasons-we-wear-makeup. Accessed 3 Mar. 2017.

Competition – There increase in price based competition from local brands which was driving down revenues, while competitors such as Revlon, had already promoted movies, compounded with stiff competition from Asian brands in the Asian market.

He placed the most basic needs at the bottom of the pyramid and the most advanced needs at the top of the pyramid. According to Maslow , when people satisfy one level of need, they then move up to the next level. In his theory, the most basic need is the survive – to have enough money to buy food, shelter and necessary clothes. When they have satisfied the need for survival, they then need to feel safe and secure – perhaps from unemployment. So that second level of need is the security. After that, people need to belong to a group and to have friends – these are their social needs. They then move on the needing status. At this stage they need to be respected in the community, to be esteemed, and to be given recognition for what they do. When all these needs have been satisfied, people finally have self-actualization needs. This is ambition to achieve as much as they possibly can – perhaps to be promoted to high-level position with more responsibility. (Jane, 1999) 4