Role Of Customer Demand Redefines Tech And UI / UX

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

Demand can be defined as the quantity of a product or service which people are willing and able to buy during a given period of time . (Archer, B )

However, Smartphones are also considered disruptors or reducers since they have enhanced the substitution of news-paper to digital news. Previously, newspapers would have been transported by road or rail which involved a few logistics such as involvement of fuel for transport, use of carbon paper for printing besides delay in timely delivery. This is not an exception for music and books which are now readily available at a click on the phone. “Smartphones have become the Swiss Army knives of the tech world, displacing a host of specialized devices: music players, alarm clocks, radios, cameras, calculators, tape recorders, GPS navigation devices, calendars, date books, Rolodexes, handheld gaming devices, metronomes, egg timers, flashlights” (Humes, 2016. p 21). This is in contrast with the consumer location for commodities globally which was centralized initially and was limited to a specific geographical area and regional products. Today, one is spoilt for choice and can shop from food to clothing at the comfort of their homes without having t worry about transportation. Whether Smartphones are evil in themselves is a

Ever since 2010 there has been a battle going on. This battle has set the standard for new technology being released every year. The battle is between two companies: Apple and Samsung. Though these two companies compete against each other with almost every product they sell, the battle is between their smartphones. Apple’s smartphone is the iPhone. The iPhone was the first of its kind. It brought the aspects of an iPod, cellphone, computer, and camera into one device. Samsung’s smartphone is the Galaxy S. The Galaxy S takes all the capabilities of the iPhone and enhances them. It does that, while also allowing its user to fully customize his device how he or she pleases. Both products have their similarities and differences, but only one company can be on top. English author Francis Edward Smedley once wrote, “All’s fair in love and war”. Neither Apple nor Samsung have hesitated to use that quote in their ethics when it comes to advertisements against each other.

Out of the 5 billion mobile phones in this world, 1.08 billion are smart phones. Smart phones are liable to have very few applications or they can have up to over 300 applications. Applications, also known as apps, allow us to do multiple tasks via smartphone. For those of us who own an iPhone, there are over 3000 apps located in the iTunes application store. There are many very useful apps that are used in the day to day operation of multiple lives. According to The Christian Science Monitor Weekly, “There’s an app for that,” is more than just Apple’s marketing mantra. A lot of people say smartphones have not changed our lives, the applications have. According to Quartz, the top 5 apps used in 2015 are Facebook, YouTube, Facebook Messenger, Google Search, and Google Play.

Technology company, Apple, believes that they know what is best for consumers and creates their products based on that illusion. Although they are the industries leading brand, Apple forces their audience to accept Apple’s opinion that specific features to the iPhone and iPad are necessary. Although this is not necessarily a negative thing, it is clear that both the physical and digital elements in Apple products are created based on the company’s point of view. Features found on the highest end, most recent, Apple products are often outdated, inconvenient, and non-responsive to consumer suggestions and reports. Although Apple has adapted to trends based on competitors, Apple’s control of users is still

After reviewing these papers, the authors determined the approach used by these other authors were misleading because they ignored to address the hedonic qualities that users might face when evaluating mobile devices. After they had set up their experimental design, the researchers split the participants into two groups and asked them to evaluate the same application on two different devices.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

However, weakness play a much more important role. They are: high price, limited production line, its own closed operating system, which is not compatible with any third party applications or services, and expensive R&D. As a result, product is perceived by consumers as a luxury device.

In 2009 and 2010, it became evident that mobile applications would play a substantial role in marketing and revenue generation for businesses. The launching of the iOS based iPhone several years earlier had provided the foundation for what would be a multi-billion dollar industry. Since the emergence of the iOS mobile app industry, multitudinous app developers have joined the quest to generate massive revenue through the creation and control of mobile apps. While some apps have done remarkably well, others have faltered and stalled, which should not be surprising when consideration is given to the fact that the mobile app industry is simply a microcosm of the global economy.

The iPhone on the other hand, today, easily compares to the phenomenon of the Razr in 2005. The iPhones’ of the world are the people who are tech savvy and love to sulk in new experiences. They like the comfort of knowing they have a mini computer in the palm of their hands—but yet is not too technical. The iPhone has a prestige for knowing how to do anything, and applications aid to that. There are about 70,000 applications, which are mini software that can do just about anything. They can check the weather, keep up-to-date with sports, easily access Facebook, offer many games, and even keep track of a bank account. They do all this in a matter of seconds with just one quick easy tap. The range of the iPhones’ of the world is vast, it ranges anywhere from a mom to a teenager to a business professional. These people also love new technology, they like learning every new feature, and keeping up to date with the rest of the world. iPhone’s are probably the most easy and straight-forward phones ever, each button and application is almost self-explanatory. It’s made for people who like quick entertainment and

Mobile phones have become most interactive communications tools available. They are now a necessity in the lives of anyone in this century. There are more than five billion mobile phone users globally, which represents over seventy percent of the world population. This is a very large market for any firm to promote its products and services.

It is important to have a strategy when making a product. Phones are used for various reasons. The different features, applications, and software will need to suit the consumers need.

The mobile phone industry is a very innovative segment within the ICT sector and the smartphone is becoming the standard configuration among the different types of mobile devices which is face and Serving the nationals in the world, where people could easily to buy one as the price between $20 and $1000 in any phone stores nowadays.