Role Of Evolutionary Change In Coca Cola

Firstly, the author introduces the history of the Coca-Cola; and how the brand is successfully developing into the most popular brand and ruling the soft drink world by outstanding products, good leadership, correct strategic decisions, completely distribution system, significant culture accomplishment, impressive marketing campaigns and publicities. But, they also had several problems in the 70s, which result in losing the market position at retail. At the same time, Pepsi, as the main competitor of Coca-Cola, started to make inroads by successfully launching the “Pepsi Generation” and “Pepsi Challenge”. Those kinds of efforts led to a rapid increase in Pepsi market share and strongly hit the brand image of Coca-Cola. Because of the severe situation, the leaders of Coca-Cola decided to change the formula of old Coke with marketing research supporting. So, the New Coke with a smoother and sweeter taste had been launched in April 1985. But out of expected, after launching the new taste soon, many customers boycotted the New Coke, and the market share of the company still decline. The company had to re-launch classic

Coca Cola Company is an American beverage manufacturing corporation in which it is taking care of the manufacturing, marketing and retailing of their non alcoholic beverage and syrup products throughout the world. Coca-cola company was started by a pharmacist whose name is John Stith Pemberton in 1889 in Columbus, Georgia it is now a multi-billion corporation operating in nearly 200 countries with its main headquarters in Atlanta, Georgia (www.coca-cola.co.uk/about-us/our-business). Although the company is best known for its most popular product “Coca Cola”, an aerated non-alcoholic cold beverage, but it offers around 500 brands all over the globe. (Pendergrast, 2000).

The Coca Cola Company is the world’s leading owner and marketer of nonalcoholic beverage brands. In order to achieve long-term sustainable growth they look at their brands, financial strength, unrivaled distribution system, global reach, and a strong commitment by management and associates worldwide. The company focuses on inspiring their employees, satisfying customer desires, nurturing partners, making a global difference, maximizing returns to shareowners, and managing for overall effectiveness. The financial statement that the Coca Cola Company provides shows their strong leadership by the data they present. By discussions held in class it allows us to analyze the following

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.

Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

It should be noted that success of any company depends on four key marketing strategies. These include the product, price, place and promotion. CocaCola has managed to dominate the market and appear more successful in the Fortune 500 because of its ability to integrate the four marketing effectively. Concerning product, it is apparent that cocacola company has always been in forefront coming up with new products that match the customers needs. For example, the realization of the fact that highly caloric drinks can cause obesity forced cocacola company to come up with new brands of products such as ‘Diet Coke’. Recently, cocacola company has customized its products such that every

Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing, quality, packaging, logos, brand equity and features. In the following paper we will discuss these items in detail to see how different these two brands are.

To establish a governance process, each business within the Coca-Cola system implements, documents and maintains a safety and quality system in accordance with KORE requirements. Compliance to KORE requirements and guidelines is monitored system wide to further support the integrity of Coca-Cola products. Coca Cola Company's Global Product Quality Index rating has consistently reached averages near 94 since 2007, with a 94.3 in 2010, while their Company Global Package Quality Index has steadily increased since 2007 to a 92.6 rating in 2010, Coca-Cola highest value to

The best part of the Coca-Cola branding wasn´t the invention of the product, or even the manufacturing and distributing it, but in telling a clean, particular, periodically magnified proclamation about the product. Coca-Cola persistently advertised the quality of their product as part of their brand

Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Coca Colas “2020” vision is the reason why they continue to be the beverage market goliath. Their 15 year vision shows their commitment to profit growth, innovation, partnerships, the worldwide economy, their shareholders and their employees. Coca Cola’s marketing and communication is deliberate and connects with its audience in a way that makes it stand out from its competitors. Coke’s brand is respected and well known all over the world. For Coke, packaging has been a defining aspect of its essence and a key part of its engagement strategy. The uniquely shaped glass Coca Cola bottle and eye catching red and white colors will forever be the

The Coca - Cola Company began its legacy in 1886. Dr. John Pemberton, a pharmacist from Atlanta, created the patented Coca - Cola syrup for sale in fountain

Monitoring system: Coca-cola has a strict monitoring system on health and safety. Yearly two times they have a regular verification on health & safety management. So, if there is problemin the standards they can rectify & take necessary steps to solve the problem.

In this assignment, is to study Coca-Cola to evaluate the Coca-Cola with the Performance Management and Appraisal.