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Role Of Materialism In The Great Gatsby

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Consumerism is a mercurial beast. It and materialism play a large role in text and life, for better or worse. They also happen to be two aspects that play a large part in the novel The Great Gatsby, by F. Scott Fitzgerald, in their roles as values and in part as sin. They are a multifaceted matter in both the novel and in life; They create fake desires, and have the power as ideals to change the dynamics between people, but they also shift focus from producers to consumers. For one, consumerism as an ideal plants artificial desires in the minds of consumers. To begin, post-WWI, there were copious amounts of propaganda circulating that was centralized around consuming as much as possible. This connects to, and is part of the motivation behind …show more content…

In Gatsby’s case, this “transmutation” (turning something bad into good, lead into gold for example) is in fact more of a “calcination” (the first step of a transmutation, destruction of a material), in that it’s his destruction. The consumerism and materialism present in prohibition society led to his downfall; this is shown in his parties, where his guests came for the extravagance, not the people. Consequently, the relationships he established were superficial, and he had no one to back him up when things went downhill, and he died. Conversely, consumerism creates a neutral effect in some instances. This is exemplified by the establishment of credit buying, which was a high-risk, high-reward way of selling or buying (Yancey 18). This is a huge departure from a society in which people save and spend accordingly. Then, people began to “enjoy while they pay” (Yancey 18), or in other words, pay over time while still keeping hold of their possessions. This ideology - which is a trap for debt - is demonstrated in Gatsby, in the characters’ disregard for the worth of items and the possible repercussions of their actions. This likens itself to materialism, in that people would rather put themselves in debt than be without …show more content…

The implications of this are subjective. This is further illustrated by the parties in The Great Gatsby, thrown by Gatsby himself. The parties really have a focus on the “consume, consume, consume” mentality. Moreover, Lawrence Glickman speaks on the idea that consumers hold the political power in society, in that they can boycott and hold other protests. The “Don’t buy where you can’t work” movement in Harlem and elsewhere exemplify this, in their large change (17). Basically, consumerism gives the power to the consumer, but only because they have numbers. However, the ease of their manipulation makes this a

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