ROLE OF MEDIA IN TOURISM & NEW COMMUNICATION TECHNOLOGIES
Matru Devo Bhava
Pitru Devo Bhava
Aachaarya Devo Bhava
Athithi Devo Bhavo - Tittariya Upanishad
Respects to Mother, Father, Guru and Guest. They are all forms of God.
The saying shows the importance and significance of "GUEST" in India. From the days of Vedas , we Indians consider 'tourist ' as a welcome 'guest ' and we give top priority to “Yatrik” or tourist as an important guest and treat him with all the respect and grandeur. This is the culture ...This is the tradition....This is the respect that we repose on tourists. Hence tourists from all over the world are welcome guests in India to see the splendour, beauty and magnificence of…show more content… This is the culture ...This is the tradition....This is the respect that we repose on tourists. Hence tourists from all over the world are welcome guests in India to see the splendour, beauty and magnificence of our land and go back with cherished memories. Not only tourists from abroad but also tourists from among the states and within the states of this country of rich and varied cultures often do visit various places as part of their pilgrimage and or a part of vacation etc., As media and communication go hand in hand, tourism communication opened threshold digitally to the whole world. The development of Information and Communication Technologies (ICTs) in the last two decades has dramatically transformed the tourism industry. At the tactical level, ICTs enabled e Commerce and helped tourism organisations maximise efficiency and effectiveness whereas at the strategic level, ICTs have helped to restructure the travel and tourism value chain as well as the relationships between tourism organisations and their stakeholders. Modern travellers are exigent and constantly in need of information during the entire process of travel.
Information is the lifeblood of the tourism industry, and the uses of ICTs have always played a critical role in distribution and management (O’Connor and Frew 2004; Sheldon 1997). It’s