Role Of Social Media Within The Online Community

Social media has emerged as the most powerful form of communication these days. The ability to voice an opinion from anywhere over anything has coined and popularized the term ‘Global Citizen. Many social platforms available these days provide the avenues for the companies and organization to make a brand for themselves by directly engaging with their customers. If you don’t like some brand you bought or a movie you just watched, login on Twitter or Facebook and tell the world. These platforms provide an access into what is currently trending or making the stir at the moment. Thus, there is a huge repository of opinionated data that if harnessed strategically can help to solve problems ranging from what product to invest into complex business

Social media is a great outlet for sharing your personal pictures, ideas, views, thoughts and opinions. The ability to publicly express yourself gives other users two options: embrace and accept you, or to ridicule and ostracize you. As society continues to progress, it has proven that other people are much more like ourselves than we might think initially. Although social media can seem like the source of internet hatred and segregation, users have actually made great advances in the way they interact with one another, seemingly eliminating social division.

Social media is an online community that most people choose to engage in our generation. It is a generation that people spend most of the time on social media platform than the real society. Social media is not only a part of the social world, it is also an influence that are able to affect individual’s life as political perspective, culture perspective and economics perspective. In this essay, I will discuss the topic about how does social media affecting social world in the political aspect. In the 2016 election, there were several news that being discussed in United States. The news was about the presidential election of United States. And the news was being associated with social media platform.

With hundreds of millions of people sending countless hours on social media to share, communicate, connect, interact, and create user-generated data at an unprecedented rate, social media has become one unique source of big data.” The focus of the research problem under Social Media mining will be the sentimental analysis/political trends because of the sheer amount of data available on social media sites with people posting about politics.

In this current and mainly Modern Era everyone is into social media, social media has become a part of many people’s daily life. Even kids at a very young age have the basic knowledge of social media. Social media has now been identified as a type of relationships between network and the people. Social media are websites such as “Facebook and twitter” And nowadays it is very normal to come across kids who have a knowledge on using websites. Social media often serves the purpose that range from exchanging felling’s personal information and videos they are often used as they allow people to receive a quick and almost immediate response from people all over the world, social media has also been a help for many famous people as it allows for more recognition at a faster rate.

Social media has gained a lot of popularity over the past few years and as a result of this popularity, other traditional Media have experienced decline in both business and popularity. Over the past 40 years, we have experienced a radical change in how business is conducted and how people interact. The introduction of personal computers, the Internet, and e-commerce have had a tremendous impact on how businesses operate and market. Social media takes on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating and social book marking. In the world, a social media like face book, twitter, Orkut, my space, skype etc., are used extensively for the purpose of communication.

Moreover, social media also works as a forum provided by governments to build a healthy relationship with its citizens while also allowing the government to maintain control. Before technology and social media become prominent in the mid-2000s, governments and other state actors did not believe in the benefits it would provide in terms of development. This changed when the media market became more liberalized providing more opportunities for countries to gain economic development. Kazakhstan is an example of a country’s government using social media to defy rebellions. Until the mid-2000’s, only 3% of people in Kazakhstan used the internet. This number had increased to 54% in 2013 (Niyazbekov, 2017). Kazakhstan’s government went online during the same time and ministers followed Prime Minister Karim Massimov and started blogging. The aim was to change the public’s perceptive of the government being too bureaucratic and ineffective. After president Nursultan Nazarbayev’s address to the nation in 2004, more portals opened for state services. By 2012, Kazakhstan came in 2nd place in a global rating of citizens’ “e-participation” denoting ease of access to public (Niyazbekov, 2017). However, following the Zhanaozen city protests, it signalled to the government to treat social media sites such as Facebook with caution as it was clear that it could be used as an effective tool to organize movements. This resulted in the government tightening the media legislation and cleansing

For this project, I chose to focus on social media and its impacts on communication. As a person working towards a career in public relations, I think it is important to know and understand how impactful social media can be as it continues to grow. From public relations disasters to general marketing, social media can have major effects on a majority of jobs in this field.

Medium theory is concerned with the prevalent role that technology plays in a constantly changing society, shaping patterns of both culture and communication. Research conducted by the authors, compared how newspapers and blogs differ in terms of the characterization of social media, the framing of the Steubenville rape case, and the characterization of the perpetrators and the victim. The sample included newspaper articles and blog entries released December 2012 to June 2013, the period that corresponded with the nonjury trial of the accused rapists and the aftermath of the sentencing. Altogether, the sample included 44 newspaper articles and 34 blogs. The findings demonstrated there was no significant difference in how the two platforms characterized social media regarding the coverage of the case. Concerning the framing of the case, newspaper articles were 50/50 in their description of football players as American athletes with a positive or negative connotation. Personal blog entries were heavily leaning toward the negative connotation. In addition, blog entries also discussed victim blaming/slut-shaming as a societal concern and were more likely to mention rape cover-up by coaches, officials, friends of the suspect, etc. than newspaper articles.

brought about great change to the modern world, some positive and some negative. We humans

As the governing authority of the most well-known communist country, Chinese government has the absolute control over the Internet, social platforms, school textbooks and a range of other mediums. Any remark, report or topic that relates to political sensitive figures such as president, vice president or political criminals are forbidden on the Internet and whatever that may provoke social unrest or disadvantages to the government is strictly monitored and forbidden. Because of political opacity, only a few are bothered about politics, among which most of them are bitterly disappointed at the government. It is clear that owing to the internet censorship, they are too afraid to criticize outspokenly in real life, and as a result, anonymous social media becomes the only effectual channel. Though anonymity to some extent allows these “minority” people to comment on politics or even tell true stories of political scandals in social platforms anonymously without concerns to be tracked down by government officials, it is actually a futile attempt to promote the political discussion environment because of the cautiousness people have about the phrase they use or abusive words and messed-up sentences they throw at the government to unleash their dissatisfaction and rage.

Two of the main research questions in the case-study are whether or not ‘Twitter provides a platform for political deliberation online’ and if Twitter ‘can serve as a predictor of the election result’ (Tumasjan et al., 2011, p. 180). Examining more than 100.000 political tweets prior to the German national election, they used advanced text recognition software to identify the use of names of German parties and the accompanying use of emotional and cognitive words. They found that Twitter

Although virtual communities and social media primarily exist in the virtual world, they have made an impact on the physical world just as much as the virtual one. The Internet is changing the way people work, relax, interact ... it is changing the way they live their day-to-day lives. More and more people are beginning to replace face-to-face interactions with online interactions due to the easy interaction offered by online platforms. These new found virtual communities are new ways of interaction that have been made possible by the Internet.

Whether a healthcare organization is supports unions or is against them, it should have a policy on unionism, and this policy should be communicated to its employees. Fried and Fottler (2015) explain that a positive labor-management relationship begins with this policy. A unionization policy will often include policies concerning wages, benefits, hours and conditions of employment, which Gamble (2011) says are the most common reasons for unionization. With clear policies and procedures regarding unionization, an employee can find the information they need regarding the most common reasons for unionization and proceed through the correct channels for change. A policy also shows that management understands that each employee is important and deserves respect and that time and thought goes into employee relations (Fried and Fottler, 2015). An employee can also see and understand the implications of unionization with a clearly outlined unionization policy (Gamble, 2011).

i) Collection of data: the first step in sentiment analysis involves collection of data from user. These data are disorganized, expressed in different ways by using different vocabularies, slangs, context of writing etc. Manual analysis is almost impossible. Therefore, text analytics and natural language processing are used to extract and classify[11].