Role Of Technology In Hospitality Industry

* Impacts of technology e.g. on traditional operational practices for selling travel services, issuing e-tickets, offering dynamic packaging

There are a number of support functions used by large hospitality businesses with the aim to support and improve the overall efficiency of a business. The four support functions I will be looking at are finance, customer services, marketing and human resources.

This article focuses on the use of technology on services rendered and the perception of the customer to communication during the transaction. The authors are professors at various prestigious universities and produced the article with support from the Cornell Center for Hospitality Research. They support their work using accredited studies, peer reviewed journal entries, and accredited books on the subject. Although the article focuses on sales the information will support my arguments pertaining the the effects on humans

Over the years, technology has become a major part for a business and for an individual as well. Technology has become so advance that it has made a major effect for the staff as well as for the customers. New technology has helped in many areas such as data and information storage, advertising, transportation and communication.

Innovations in technology can force a business to change just to keep up. Employees who have never used computers need to be trained to operate the new computer system. A business also can benefit by implementing a technological change. According to the Hotel Online website, the airlines

Technology innovations and breakthroughs have forced businesses to adapt or risk losing customers to the more agile and flexible competitors. According to Dulipovici & Vieru (2015) new technologies are moving businesses into the virtual realm. Customers are able to use a smartphone to make a purchase with a credit card and have it shipped to a location anywhere in the world. Technology has allowed hotels and airlines to install do-it-yourself kiosks to expedite reservations. This has helped these two critical service industries to streamline operations while improving service to consumers.

Technology has advanced and changed very rapidly. Our business world depends on the most recent technology. Technology impacts customers’ choices of buying because what costumers want is convenience and personal satisfied tastes.

3.1 For each hotel, what is the role of technology and the role of operations

Managers who doubt this financial IT investment should ask themselves if they can afford loosing a customer on the grounds of not satisfying his needs. Since the rare resource of a company is its capabilities that create value with the technology, while actively implementing the CRM technology, on top of all the current capabilities and expertise already employed by Wyndham, it would be beneficial to add additional supporting business processes such as Newsletters, that can be published weekly or monthly, making sure not to bore the reader with regular issues of nonsense, but highlight the special program services and the company’s new moves in the field, Regular follow up calls to identify with the customers and find out how they are doing and regular market/satisfaction surveys that can be sent by e-mail, post online and most important, reviewed regularly by the company. An online guest feedback system can be implemented to help track customer service levels. Believing that taking care of the hotel’s employees will result in them taking care of the guests, a natural extension would be to implement an online employee opinion system as well, where employees can complete an online survey to measure their satisfaction and provide an immediate feedback. A key driver of guest satisfaction is how well employees handle issues that arise during a guest`s stay. It

hotel company, its initial exponential growth followed by a rapid decline in 1999 due to various

1).The relationship between Hospitality and Tourism: Tourism and hospitality go hand in hand, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. It also means responsibly serving liquor, to ensure that patrons do not become unduly intoxicated and subsequently a problem for management, staff and the

Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton co-partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the customers have come to expect.

The most important thing to having a successful business is to have the most up to date information. If you have all the information at your fingertips it can help you to make the best possible decisions. What kind of information is available and how do we sort through it and use this information? In the hospitality industry the amount of information received everyday is overwhelming, and it isn’t possible for staff to be able to sort through it and organize it properly. In the hospitality industry the information technologies are the tools that the staff uses to sort and manage the information and the balanced score card is just one

A brief introduction to hospitality industry can be given as, A service industry which includes many other industries in it like hotels, restaurants, lodges, resorts, tourism, etc. It also includes services like medical services and advisory service. This is a broadly profitable industry, spread all around the world and the profit in this industry is not steady at all, in compression to manufacturing industries. The hospitality industries

In the present time, consumer-facing technology is grabbing most attention in the restaurant industry. And, more and more brands are considering apps, mobile ordering systems and loyalty programs as a part of their functional operation. Fast food