Role Of Television Advertising Of Lifestyle Products On Purchase Behaviour Of Youth And Enhancing Their Lifestyle

3671 WordsAug 12, 201415 Pages
CERTIFICATE OF THE SUPERVISOR I ,Ms. Ruhi Lal Thakur hereby certify that kanchan Gupta student of Master of Journalism & Mass Communication at Amity School of Communication, Amity University Uttar Pradesh has completed the Project Report on the topic― Role of television advertising of lifestyle products in purchase behaviour of youth and enhancing their lifestyle. Ms. Ruhi Lal Thakur (Signature) Assistant Professor CERTIFICATE OF THE CANDIDATE This is to certify that the study entitled as “Role of television advertising of lifestyle products in purchase behaviour of youth and enhancing their lifestyle.” undertaken by me is original. I have not submitted this project report to any other organization. This project has been guided by Ms. Ruhi Lal Thakur, Assistant Professor, Amity school Of Communication (ASCO), Amity University, U.P. This is submitted to Amity School of Communication in partial fulfillment of the requirement for the award of degree of Master’s of Journalism and Mass Communication of session (2013-2015). KANCHAN GUPTA A2028813068 SIGNATURE DATE: ACKNOWLEDGEMENT The preparation of this work has been successful due to the help and inspiration received from various sources. I would like to express my gratitude to all those who gave me the opportunity to complete the summer internship project report entitled “Role of television advertising of lifestyle products in

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