Role Of The Housing Development Finance Corporation Limited ( Hdfc )

Banks that can offer a multitude of consumer products and acquire customers through branches will continue to own customer acquisition and product distribution advantage over the coming years

A: HNI customers have requirement of privacy, personalised services, and exclusive banking facilities. The following reasons highlight the need for separate dedicated branch:

Bank of Melbourne is the local financial institution which located in victoria city of Australia. It was set up in 1989 and re-established in 2011, and it is the subsidiary owned by Westpac. It involves more than 100 branches and 300 ATMs around Melbourne. (“Bank of Melbourne”, 2015) It has perfect regional banking network system, together with Bank of South Australia and St.George. (“Overview”, 2015) The major products of the bank are personal and business banking services. Apart from providing banking services, it is also concerned with local investment and local community welfare. Meanwhile, good suggestions were given in consideration of customer’s decision making. The aim of the company is to deliver better banking experience and satisfy customers’ banking need. This helps the development of businesses and quality of Victorian’s life.

This process achieved them customer loyalty and increased the revenue for the bank and reduced the cost for them. According to many researches, banking is the sector which doesn’t need too much promotion techniques rather than the best way to adopt is to take care of the customers by the transaction accuracy and

2. HDFC Bank has over 4500+ branches and over 12000 ATMs, in more than 800 cities in India

Some customers still prefer to transact with tellers one-to-one instead of ABMs and it is a challenge for banks to meet this demand. Financial institutions such as banks, credit unions etc rely on their services to maintain customers and operate their business. If a customer were unable to make a deposit or withdrawal from their bank account, they wouldn’t be long taking their business to a new bank. Maintaining and improving quality would e another objective for financial institutions. As the electronic age continues to grow, people want to be able to do more and more transactions on line. As banks are able to offer on-line banking, automatic payments, pay pal related services etc, they will continue to maintain and gain customers.

Internet banking is a new delivery channel for banks in India. The Internet banking channel is both an informative and

With the rapid improvements in electronic technology and faster communication technology, the society has become more sophisticated than in the olden days. The workforce is better educated, better informed, better organized and better paid than existed in the olden days. Consequently, the long term-trend is for the customers who will be more aware of the value of the funds, time and convenience. This has led to a demand for more efficient banking system with efficient payment methods. The situation has resulted in more competition among the banks and stimulated more technological developments. Hence, there is a continuous increase in the use of electronic technology to meet the ever increasing competition in banking which is transforming brick and mortar banking (banking at a fixed branch premises) to electronic banking. The delivery of bank’s services to a customer at his office or home by using electronic technology can be termed as electronic banking. The quality, range and price of these electronic services decide a bank’s competitive position in the industry (Kumar, 2000).

Also in India the population spread among rural and urban areas is also skewed in the favour of urban areas. All these features reflect in the volume and structure of the Indian banking system. Further in order to fulfill the requirements to the government policy it has been subjected to different nationalization schemes at different times. RBI credit policies form the guidelines for banks in India. Since they had to satisfy the domestic obligations, the banks have so far been confined within the Indian borders. Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, which started in 1770; both are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the Bank of Calcutta in June 1806, which almost immediately became the Bank of Bengal.

India’s banking sector has grown very fast over these years. India has a large web of banking it has 26 public sector banks, private sector consists of 20, and there are 43 foreign banks which is a good sign for banking sector. Also it consists of 61 regional banks. There has been a noticeable expansion in dealings through ATMs, and also with internet and mobile banking banks has shown tremendous growth.

E-banking is the term used for new age banking system. E-banking is also called online banking and it is an outgrowth of PC banking. E-banking uses the internet as the delivery channel by which to conduct banking activity, for example, transferring funds, paying bills, viewing checking and savings account balances, paying mortgages and purchasing financial instruments and certificates of deposits (Mohammed, et. a.l, 2009). It is difficult to infer whether the internet tool has been applied for convenience of bankers or for the customers’ convenience. But ultimately it contributes in increasing the efficiency of the banking operation as well providing more convenience to customers. Without even interacting with the bankers, customers transact from one corner of the country to another corner. Electronic banking has experienced explosive growth and has transformed traditional practices in banking (Gonzalez, 2008). As per prediction of Maholtra and Singh, (2007) the e- banking is leading to a paradigm shift in marketing practices resulting in high performance in the banking industry. Delivery of service in banking can be provided efficiently only when the background operations are efficient. An efficient background operation can be conducted only when it is integrated by an electronic system. The components like

Funded by James Wilson following the grant of a Royal Charter by Queen Victoria in 1853. Chartered opened its first branches in Mumbai (Bombay), Calcutta and Shanghai in 1858, followed by Hong Kong and Singapore in 1859.

The banking system is facing the challenges with stiff competition and advancement of technology, the services provided by banks have become more easy and convenient. The competitive character has been promoted by facilitating the entry of foreign banks. The country is flooded with foreign banks and their ATM stations. Efforts are being put to give a satisfactory service to customers. Phone banking and net banking are introduced. The entire system has become more convenient ad swift. Time is given more importance than money.

This is to certify that the project study entitled “Analysis of computerized banking system- HDFC Bank” is a bonafide work done by and submitted in partial fulfilment of the award of degree in Post Graduate Diploma in Management.

Over the last few decades information technology has played an important role in Indian economy. It has affected all the industries especially the banking industry and has provided a way for the banks to differentiate their products and services. The traditional way of financial services delivered to customers called the branch based operations which had been used by the banks for more than 200 years, has been replaced by the advent of multiple technologies and application. For instance, Automated Teller Machine (ATM) displaced cashier tellers, telephone represented by call centers replaced the bank branch, the internet replaced mail, credit cards and electronic cash replaced bank transactions. The reason was the numerous key advantages that banks could gain by providing electronic banking services. In this way they had lower transactions cost, 24 hour trading, more extended business territory and also increased efficiency in daily banking process. The Banking Sector is also facing very stiff competition. In order to succeed such competition, they must offer a wide array of products with the latest technology. At present many banks and financial institutions are actively developing new electronic banking products for their customers throughout the world (Alagheband 2006) . The key players of banking industry are its customers and all the efforts made by the banks are to satisfy the desirable needs of