"Role of Crm in Telecom Sector"

The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had

Relationship marketing is very important concept to attract and keep the customers in organizations. In modern business world, marketing focus reflect the move away from transactional marketing to relationship marketing. Establishing, maintaining and enhancing customer relationships have always been an important aspect of business. However, over the last few years there has been a significant increase in customer relationship marketing (CRM). The concept of customer relationship marketing (CRM) is widely understood, both academically and professionally. Its goal is to bolster strong relationships and convert indifferent customers into loyal ones. Customer relationship marketing is determined by trust, commitment, empathy, power, cooperation, financial

The purchaser purchasing procedure is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. Before a business can create promoting schemes, they should understand the factors which influence buyer behavior and how they settle purchase choices to fulfill their requirements and needs. Buyer behavior result from profound qualities and dispositions. Customer Relationship management is the strongest and the most effective methodology in keeping up and making associations with customers. It is also unadulterated business as well as ideal and strong individual behavior within people. Although this is about growing long term relationships with the customer, nowadays, it can be

The Indian telecommunications industry is one of the largest and fastest growing in the world. According to Business Monitor International, India is currently adding 10-12 million mobile subscribers every month. At the moment, India has around 1.1 billion mobile subscribers. Just in 2014-2015, India’s telecom industry generated around 40 billion USD in revenue. Furthermore, according to a study conducted by Nokia, the communications sector is expected to emerge as the single largest component of India’s GDP before 2020. The government is very supportive of this industry, modifying legislation in order to facilitate it. For

Due to these factors distributing cellular phones in India provides a great opportunity with the potential to amass a surplus of income with minimal financial risk.

Telecom industry is becoming top performing industry in last few years. This industry has unique set of challenges from technology front and customer demands due to its wide range of different sectors. Telecom industry consists of set of sectors like wireless communication, satellite communication, Internet Service Provider etc. Telecom industry builds, maintain and operates telecommunication network and it makes communication possible globally through

India is currently the second-largest telecommunication market and has the third highest number of internet users in the world

There is necessity of aligning three critical levers to build a successful CRM: insight into customer decision-making, information about customers, and information-processing capability. The sales people pull up the customer data base in having the data about customer profile to adjust behavior and offer before and during the sales call. Novel technical capabilities facilitate the adaptation of sales presentations structure and content according to customers. Technology capacities allow the adaptation of sales presentations structure and content according to customers. Also the way we use CRM creates an impact on the information is delivered to customers in timely, accurate and adapted manner.

India 's mobile phone market is the fastest growing in the world, with companies adding some 20.31 million new customers in March 2010.

The Indian telecom sector has evolved over the last two decades significantly. Before the economic liberalization in the 1990’s, it was the state run service providers BSNL(Bharat Sanchar Nigam Limited) & MTNL(Mahanagar Telecom Nigam Limited) who had absolute monopoly in this sector. Landlines used to dominate the Indian telecom space. Mobile phone users were very few and they were mostly from the ultra rich and the elite segment. Call charges were extremely high which kept the ordinary people outside the purview of the telecom service. It was the economic liberalization which opened the floodgates for private and foreign investments in the Indian economy in almost each and every sector and the telecom sector was also not untouched by it. It brought the private players into the telecom space and created a fierce competition which resulted in an ideal atmosphere for the diffusion of the telecom services among all classes and segments. It was the trigger for the subsequent telecom revolution in India which ultimately resulted

The growth for mobile service has been gradually developing from a total number of subscribers of 1.513 million at the end of 1996 to 7.477 million in 2001. (Malaysian Communication and Multimedia Commission, MCMC) The market for the telecommunication industry in Malaysia is highly competitive. This industry is currently dominated by 3 operators Telekom, Maxis and DiGi. For example, as Maxis Communications Berhad (“Maxis”) being one of the most favorable choice for users, Maxis believes that the main competitive factors in the mobile services market are network coverage, service quality, pricing and brand. Therefore, these could be the main factors that determine the level of customer loyalty towards

The telecommunication industry has entered a very competitive environment for the past few decades and the industry has been deregulated. The Malaysian government has established a vision to be a developed nation by year 2020 and the deregulation of telecommunication services is one of the most important steps towards achieving that vision. To achieve the aspiration and realise the vision of making Malaysia a developed nation, and to survive in this highly competitive and challenging business environment, Telekom Malaysia

The global and Indian telecommunication industry will present numerous business opportunities in the year 2015. India’s metros are set to transition from 3G networks to 4G network, while many of the 2nd and 3rd tier cities in India will transition from 2G to 3G networks. Reliance,

The mobile phone market in India is worth 130 million handsets annually. While the big players like Nokia, Samsung, Motorola and SonyEricsson make up for 70% share, the market

Indian telecom industry is the fast growing industry and has made it a major contributor to India’s economy and