Role of Decision Support System for Decision-Making Process in Global Business Environment

16. A ____________ is a business in which a multinational company owns 100 percent of the stock. A. joint venture B. strategic alliance C. wholly owned subsidiary D. franchising operation 17. Firms following a global strategy strive to offer ______________ products and services as well as locate manufacturing, R&D, and marketing activities in _____________ locations. A. a wide variety of; several B. a wide variety of; few C. standardized; several D. standardized; few 18. Recent trends that might lead managers of multinational corporations (MNCs) to adopt a more decentralized strategy for their operations would include all of the following except A. customers' needs, interests, and tastes are becoming increasingly homogenized or similar. B. consumers around the world are increasingly willing to trade off idiosyncratic preferences in product features for lower price. C.

Decision support systems (DSSs) help professionals make decisions by determining the most favorable options to a “What if?” question. Using raw data, DSSs can make comparison and generate new information to assist in decision making.

Transnational organizations also have flexible and ever-changing structures. Their managers incorporate innovation and strategies for the corporation as a whole. Unification and coordination goals are achieved by corporate culture, shared values, vision, and management style. It offers a high level of differentiation, while ensuring that a global organization can coordinate activities and transfer knowledge across various functional areas and geographies (Daft, 2010).

To determine the effectiveness of the chosen information system, SUC will use the collective information gathered by people, procedures, databases, and devices within the organization, which is known as using the Management Information System (MIS). This process begins with decision making. There are three stages in decision making: intelligence, design, and choice. Problems are discovered and information of what has caused the problem or what is needed

Decision Support Systems promote a learning culture in an organization. Employees and managers learn new concepts and more efficient ways of improving the organization, either as a byproduct of the application of DSS or from the direct implementation of DSS as training tools. This learning process is good for the company’s future decision making processes.

The decision support and intelligent systems that can be used in the company include enterprise-wide systems, knowledge work systems, and intelligent techniques, Great World Enterprises will focus on intelligent techniques for the decision support. It is a database technology that will allow the firm to capture data and analyze the resulting patterns (Aronson, Liang, & Turban, 2005). Data mining will be at the center of the decision support and intelligence systems. It is important to note that data mining is the process used by organizations to sort large data sets so as to identify patterns and determine relationships. The process will begin with the construction of a data warehouse. It is a relational database system that will enable Great World Enterprises to store large quantities of structured and unstructured data. The data warehouse system will include a business intelligence section that will process the stored data to establish patterns and relationships. The analysis will be

Decision support system can be built with requirements gathered from transaction processing system and analyzing them through analytical model to support non-routine decision making. However since building analytical model requires lots of research and gathering information regarding different factors we consider this as implementable in future after required information’s are gathered.

As discussed in Chapter 21 of our text book, any company that is looking to expand globally must make five key decisions. A firm must decide if: a) they really want to expand to the international market; b) they

11. Note the word “support” in decision support systems. Why these applications are not called decision-making systems?

DSS provide semi structured and unstructured decisions; it does not only focus on a particular level of management decision, as it integrates by partially overlaying between the three levels of decision making

a global, centralized corporation that acquires cost advantage through centralized production wherever cheaper resources are available

The application of the DSS in the American military is important because the U.S. Department of the Army is an organization that could benefit from resource allocation that is based on the systems

These systems are helpful in evaluating design alternatives. The main purpose of these systems is to assist estimators in making better judgments and decisions at different levels of the

A manager’s decision-making process regarding new or increased international operations involves reacting to the environment, seeking competitive advantage globally and assessing the company’s capability in the global context.

Group decision support systems (GDSS) are interactive, computer-based systems that facilitate solution of semi-structured and unstructured problems by a designated set of decision-makers working together as a group. A GDSS can assist groups, especially groups of managers, in analyzing problem situations and in performing group decision making tasks. GDSS include structured decision tools for tasks like brainstorming, commenting on ideas, and rating and ranking of alternatives