Role of Marketing and Marketing Mix in Achieving Business Goals

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ROLE OF MARKETING AND MARKETING MIX IN ACHIEVING BUSINESS GOALS Within any business planning is an essential tool n achieving business goals and the mission statement. Plans include hierarchical style which includes the long-term strategies, short-term and medium. Spending $750 million every year on sales, promotion and distribution, CCA takes marketing very seriously. Market researchers devote their time and resources to investigating factors that influence consumer spending patterns. Marketing plays a highly significant role in achieving the business' goals. In order for the business to introduce its' products and gain recognition, CCA relies heavily on its' ability to market themselves. The company's' success relies solely on how…show more content…
commercials and sponsorships. CCA strives to move beyond a sales orientated approach to a market orientated approach to marketing, where they seek to deliver the combination of products, prices and distribution outlets to maximize their customers' satisfaction. Another reason the Marketing Mix is highly significant in achieving the business' goals is because CCA operates in a number of different markets and trades in the consumer markets. To compete in this market, CCA needs to pay close attention to their means of market research and developing marketing strategies that is going to appeal to the customers. CCA has a broad product range that provides for both mass and niche markets, so it not only stretches across diverse consumer groups but also sells products that appeal to small group consumers sharing a common interest. This is what aids CCA to succeed in reaching all sorts of business goals, its' ability to use the marketing mix effectively to promote and sell products on a wide scope and gain recognition through linking with a globally famous brand. FACTORS WHICH IMPACT THE DEVELOPMENT OF MARKETING PLANS There are certain factors and influences which impact on the development of CCA's marketing plans. These factors can be categorized into two groups, internal and external. CCA's development of a marketing plan is quite simplistic and follows a set procedure where: Firms' position in market is
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