Role of Media in Current Scenario

2168 Words Dec 12th, 2012 9 Pages
Role of media in current scenario
1. Introduction 2. Media in Pakistan 3. Importance of media • Creation Of Awareness
• Strengthen Democracy
• Promotion Of Tolerance And Understanding
• Attract The Attention Of Policy Makers
• Strengthen Relations With Other Countries
• Entertainment 4. Miracles of electronic media 5. Present situation of media 6. What should be the role of media in current scenario * Political awareness * Social awareness * Education * Religious clarification * Economic debate * Promotion of culture * Role of pamera


"When complaints are freely heard, deeply considered, and speedily reformed, then is the utmost bound of civil liberty
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People express their problems and grievance through media which attract the attention of policy makers. In this way, media shapes the public opinion as a means of exerting pressure on government and policy makers. Media plays an extremely important role in transmitting the claims of social, economic and political movements to the decision-makers and the public.
Media, through its various trends, colors and lifestyles, has brought the nations closer to each other. It depicts the religion and culture of the countries. It creates social harmony and understanding and promotes brotherhood.
Various authorities and agencies utilize the power of media to spread informative messages to public like today in Pakistan an add “zara sochiay” is being used to promote the education.. This may include warning against a storm or epidemic (fast spreading disease), delay in arrival or departure of flights and trains, etc. In some cases, it is legally binding to publish notices in newspaper like tenders, change of property ownership, etc.
Almost all business concerns use the power of media to sell their products. They advertise in media for the enhancement of business. Huge amount of money is invested for marketing of a product. The more attractive the advertisement, the more people will follow it.
Last but not least function of media is that it provides entertainment and
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