Role of Media in Tourism

Today, it is without a doubt that public communication is at the heart of our economy, our politics and our society. It is being used in different aspects of society - studios use it to advertise their films. Advocates use it to encourage social causes. The businessmen use it to furnish their image. Politicians use it, for them to get elected. It is a field constructed on various ideas and images, many information and persuasion, tactics and strategy. There is no product or policy that will ever succeed without a clever message that targets the right audience or people in innovative and creative ways. To communicate strategically is one of today’s ability to communicate and what our programs are all about. Therefore, public communications

Tourism has become a commercial business, which has obvious benefits to the said economy, the environment and society. Often, the positive economic impacts persuade governments, companies and individuals to get involved with the development of tourism. Tourism creates jobs, both

Tourism plays a significant role in sustainable development and the United Nations Environment Programme (UNEP) and the World Tourism Organization (WTO) wish to encourage all countries to make sure that their policies and actions for its development and management fully embrace the principles of sustainability. Likewise, policies to promote sustainable development should take full account of the opportunities offered by tourism. Various international conventions and declarations have put forward principles and guidelines for sustainable tourism and the importance of tourism and its sustainability was underlined at the 2002 World Summit on Sustainable Development. Many countries declare that they are pursuing, or wish to pursue, policies for ‘sustainable tourism’. Despite this interest, there remains a degree of uncertainty over the scope and priorities for making tourism more sustainable and only partial appreciation of how to put this into practice (Making Tourism More Sustainable, 2005).

“The communication program will target whom, to help them understand, believe, or do what, by informing them of messages, through messengers and channels, to result in objectives” (Cheesebro, T., O’Connor, L., & Rios, F., 2010, Ch. 5). The objective of utilizing the campaign method would reach out the larger population through possibly multiple different media methods, instead of just one or two. When considering using different types of media and which ones to include and exclude when communicating through media, it is important to consider the advantages and disadvantages of traditional, electronic, and social media.

Throughout my academic career, I have taken courses in Research Methods, Public Policy, International Relations and Politics and History of Alternative Tourism. Through this coursework, I have learned the importance

As mentioned by Rimmington & Morrison (2009), the assistance from different parts of the world presents a new and diverse outlook for future research including theoretical innovations and revelations, cultural and environmental aspects, tourist destination and other ecotourism and recreational aspects of tourism and hospitality industry (Brotherton,

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

This paper explores a great number of academic research journals and databases on the impact that the tourism industry has on the countries in the Caribbean. Tourism impacts the Caribbean in three different sections. Tourism has a social impact that allows for increases in revenue, jobs, and service for the people living there. Tourism’s cultural impact allows the history and heritage of the Caribbean to be acknowledged and practiced not only here but around the world as tourists come and go. Tourism’s environmental impact effects the natural and geographical diversity that can only be found in these countries. Although tourism brings about many advantages in all three categories, there are still negatives attributes that appear from tourism that must be handled properly to maintain a successful industry. This paper examines 12 different research journals that suggest all of the positives and negatives of tourism in the Caribbean and how they can effect not only the tourism industry but the area in which they are practiced.

Today, tourism has become a global phenomenon being widely recognized in both regional and national levels. In fact, tourism is considered as one of the fastest growing sectors in the world economy, thereby being viewed as a potential sector in raising tax revenues, providing employment opportunities as well as promoting economic diversity (Khizindar, 2012). Goeldner and Ritchie (2006) indicate that the significance of tourism has increased considerably through educational institutions such as universities as well as media, which are conduits of spreading the concept of tourism and hospitality .For instance, Saudi Arabia is one of those countries in the Middle East, which is determined to promote tourism for growth and sustainability despite belonging to those nations that have historically built their economies on oil and natural gas (Eid, 2012).

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.

This report will briefly raise awareness of what the Arab Spring therefore to be able to have a much better understanding on how it affected tourism and still has a big effect. A country’s tourism can also be affected by neighbor countries contemporary issues, so it is essential to be aware of what

Policy and planning directly related, despite being completely different types of processes, they both confront the same issues, that being the overall future development of a destination. This essay reflects on policy and planning in the tourism industry. Beginning with the purpose of tourism policy, underlining why policy and planning is important, how it is utilized, and finally the benefits to tourism development. Utilizing examples from Kenya, United Kingdom, New Zealand, and Croatia to further illustrate why tourism policies and planning are necessary in destinations.

THE DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES. CARITAS UNIVERSITY, AMORJI – NIKE ENUGU STATE.

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

It can change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society especially in the developing countries it can be used as a 'weapon of mass destruction'. But I think the most important use of media is to educate the people about the basic human rights. The dilemma of the developing countries is that people are not fully aware of their basic rights and if they know, they don't know about what to do and where to go. They don't know their collective strength. Even they don't know how to protest and what is the importance of