preview

Roles Of Assistant Public Relations

Decent Essays

After going through a successful recruitment, training, and orientation process, Tabby was assigned the role of assistant public relations in a privately owned production company. At this position, customer service was an essential key to increasing the customer base. Therefore, when he received the appointment later, Tabby was labeled as the “face of the company.”At this organizational section, Betty was the team leader. At the same time, Betty was the wife to the assistant manager in charge of the entire production department. This status made Betty be highly influential in the organization. Initially, their relationship at the professional level seemed friendly. However, as Tabby narrates, this relationship seemed to be changing with …show more content…

During the meeting with the administrators, which Tabby was not supposed to attend, Betty was supposed to update her colleague and junior worker in order to improve their service provision at the front office. However, Betty could purposely forget to update Tabby, making her look incompetent. In other instances, Betty would take Tabby’s personally developed resources and present them as hers during the meeting with the superiors. This behavior made Tabby look inferior to the management as Betty earned credit for effort she never made. During the weekly meeting with the clients and fellow workers, Betty could constantly interrupt Tabby, second-guessing her information while questioning her authority. This attitude was demeaning to Tabby, who was already contemplating to resign. At the time, the concerned customers asked questions, Betty could always and directly contradict the answers provided by Tabby. In her lament, Tabby claimed that there were moments that she thought Betty was paranoid. However, when she intervened as Betty and colleagues discussed her, Tabby discovered that the behavior was intentionally targeted at her. Although she never understood the overall intention of

Get Access