Roles Of The Event Management Industry

Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. [tutor2u.net]

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

1. When organising a business event, describe the range of support activities that may be required.

What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational goals. Marketing also include being able to get the goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Marketing also includes market research and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers and determining their needs and desires. Companies then need to stress the availability of products and the important product features. You then need to develop strategies to persuade them to buy and keep their satisfaction with the product. Marketing management includes planning,

Contextual factors in events management refers to different characteristics that can play into the way that events are conceived, planned or delivered. These characteristics can impact the success or failure of an event and therefore need to be taken in consideration throughout the events planning process. They can be categorised into six main areas including social, environmental, legal, political, physical, technological and organisational. Using The Sydney Gay and Lesbian Mardi Gras (SGLMG) as an example, I will identify three of these contextual factors that would need to be considered when conceiving, planning and delivering an event such as the Mardi Gras.

A very skilled event organiser can recognise not only the good things of their event but can also see those things that went wrong or didn’t come out as expected. In order to become a successful event organiser the organiser should be able to make fair judgements about the event and make improvements for the next time. The organiser should be objective about their judgements they should see the mistakes with his or her mind not with his or her feelings.

|Booking rooms and accommodation |Offering information – such as where to find |Contributing to a review of the event – what |

Marketing – The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.

Analyse how evaluating a business event informs future planning. Identify different methods of evaluation, e.g. questionnaires for delegates or a debriefing session, explaining how they contribute to identifying problems and providing solutions for future events.

Thomas, M., & Adams, J. (2005). ADAPTING PROJECT MANAGEMENT PROCESSES TO THE MANAGEMENT OF SPECIAL EVENTS: AN EXPLORATORY STUDY. Academy of Strategic Management Journal, 4, 99-114. Retrieved from https://prx-herzing.lirn.net/login?url=https://search-proquest-com.prx-herzing.lirn.net/docview/215099782?accountid=167104

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Marketing is a process of identifying and satisfying the consumer needs and wants by creating or exchanging product.

Marketing is the process of anticipating, identifying and meeting customer needs and requirements. Market research is then conducted to find out about these customer requirements through primary and secondary research techniques.

Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation.

American Management Association: Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organisational goals.