Essay Roles of Mass Media in Society

Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.

-Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

Mass media, simply put, is just another form of communication. We see it as ads, newspapers, the internet, and over the radio.It reaches large audiences around the world, and plays a significant role in modernization, especially in America.

Nobody can doubt that the role of mass media in the present-day life is extremely important for a society. Mass media aims not only to inform, educate, and entertain people, but also influences the way they see the world; it may change their views and, in general, mould public opinion. Except for newspaper reports, radio and TV broadcasts, with the help of the Internet people have an unlimited access to the most burning news and tons of important information, and as a result, they lose the possibility to evaluate the information flow critically. Despite the liberal activity of journalists, they are always dependent on political powers that are in control. Thus, there is a problem of news media bias helping to create necessary political spin in the society.

People perspective of the real world is based on the issues the media makes aware to us. It is not identified which effects more, but there are absolutely two sides to the story in which public get stuck, we see pros and cons of each side. Media provides the knowledge in way that effect on our thinking. Moreover, many studies have been complete to choose but each studies provides different answers. The media has more power on politics than does politics on the media. The two have continuously departed and influence. Disagreeing with each other in newspaper, radio, internet, and television, but normally enjoying each other's company. The role of the mass media is to keep the general public educated and up to date with current news and events in their municipal, state, country, and around the world. However, in politics, the media is highly effected it can either benefit or damage a politician by shifting the public's opinion. Numerous people depend seriously on television as their source of information where they obtain political issues and events, because television is the most powerful foundation of world communication .The mass media is everywhere around us, from television, to radio, to newspapers, and now days the Internet. “The rise of new media – such as social media sites, blogs, email and other new media platforms – provides further

a. According to Victoria Sherrow, in her book Violence the question of cause and effect and the Media: There are positive and negative influences of mass media, which we must understand as a responsible person of a society.

The media currently serves many integral purposes in the correlation of the systems and the parts of the society. The media plays a broad role that is critical to the formation and the society set-up in the community. The mass media is the mirror reflects the way of the lives of the people in terms of the politics, Governance, religion, cultural beliefs and the economical status. It serves as the platform for passing relevant and critical information in education, entertainment, technology, business advertising & marketing as well as family issues and relationships.

The mass media refers to means of communicating with large numbers of people without direct personal contract. The mass media is a major source of information and ideas. Theses can shape people’s attitudes and so some degree directs their behaviour. Mass media in this modern time industrial society is a powerful instrument of social control.

Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. Nowadays media is one of the main part of our lives and our society, because

The Role of Media in the Society Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. In ancient times when there was no newspapers and television, people used literature as source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them. Nowadays media is one of the main part of our lives and our society, because we use word media, to combine all sources of information. Average man is spending 4 hours a day on watching TV and reading newspapers.

Mass Media are organizations in our society. The medium industries provide information and entertainment, but mass media also can affect political, social, and cultural institutions. Mediums such as radio, newspapers, and television all reflect and affect American society. However, the main one that I am going to discuss is Radio. Radio is more effective in mass media as compared to the other mediums. The way radio was back then is way different from what it is in society today, it has changed over time. People believe that radio is one of the dying mediums, but that’s false. Radio has saved plenty of lives through communication.

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.

Mass society theory is an idea that media has strong influence towards people, it plays a role of shaping people’s mind and perception of the social world and it is also to manipulate people’s action with delicate, subtle and effective ways (Baran and Davis 2006, p.43). Mass society theory has first introduced in the nineteenth century when there are disruptive consequences caused by modernization (Baran and Davis 2006, p.52). At that time, mass media considered as a cause of social problems (Baran and Davis 2006, p.52). That was the yellow journalism era for mass newspapers (Baran and Davis 2006, p.52). For instance, newspapers irresponsibly give out information, probably some sensational information which directly