Rolex vs Patek

Although both ads are all about watch, the target market strategies are distinguished. The appeals for the Rolex Watch ad and the Wittnauer Watch ad are logos, ethos and pathos. Both ads use logos, logical evidences to support the value of the products. For example, the Rolex Watch is on the arm of a rugged-looking man, and the Wittnauer Watch is in the hand of a sexy beautiful model. Equally important, in the Rolex Watch ad and the Wittnauer Watch ad, the watch is on the left because English is read from left to right, so the watch is the first thing that the reader sees.

In order to get the attention of a potential buyer, a marketer must create an image that will stir curiosity and connect to the viewer’s subconscious mind. First, we see in the background, looking through a window out into the street at night. The middle ground shows a gold Rolex as the center of attention. In the foremost ground the copy reads “Add some elegance to your life.” “ROLEX” and the Rolex’s crown symbol. Most Watch’s advertising sets the time on the Watch to ten minutes after ten. This ad like most watch advertisements used the 10:10 method for the aesthetic reason.

Here the factor would be the brand but not because of the recognition but because of its’ reliability. Rolex has been known to read the time with absolute accuracy since its first model. The watch has been use since world war one because of this feature, it was, it is and it will be the perfect

Pocket watch is a time measure item that managed to infuse itself into culture and development of our modern civilization for unusually long period of time. Ever since its development in 16th century to the time of

The biography presented reports Beckham’s “charisma” and success, as well as an high achiever. Rolex leads their buyers to believe that success can work hand-in-hand with material items, which in this advertisement is a costly watch. Emotional words like “surpassed”, “unsurpassed” and “sensational” empowers consumers to understand he is elite. This demonstrates that anyone with a nobility lifestyle need the Rolex to display their own value. The intended buyer/audience to Rolex is anyone who “Live for greatness” and anyone who has the money to buy a watch like this. Also, anyone who believes they are successful is the intended audience, since they portray a successful person like David Beckham to try and sell Rolex

Telling time has never been simpler with the latest self-winding wristwatches. Wanting to improve the watches used in trenches during the Great War, watch repairman John Harwood aspired to create a watch that wound from the inside. This was in order to protect them from being ruined by dirt entering the crown, or the piece which winds the watch. Harwood’s goal was not to make the process easier for others; however, he was able to do so, though the winding only lasted 12 hours. Notwithstanding, he sold quite a few of his self-winding watches. Soon, Harwood ran out of money and, consequently, his company went out of business. Many manufacturers attempted to improve the design, the most notable being Rolex, who decided to innovate Harwood’s watch.

Roger Federer is yet another athlete to have linked his name to the Rolex brand. He has excelled in a sport that is typically ruled by young athletes, and he has continued to rank highly for more than 10 years. He has consistently garnered an impressive number of world records, so it’s no surprise that a luxury watch brand like Rolex would invite the celebrated tennis player to publicly approve of their brand. His dedication to playing his sport in a classic style matches the image of the classic watchmaker.

There is a need for contingency planning and potentially have a diverse product range to limit the risk of one product.

They are a homogeneous organization as their main focus is shoes. They hold a very strong position in the luxury shoe market considering that they are one of very few luxury shoe brands specialist to compete globally. They have the merchandising, design, supply chain, communication and retail skills to perform at their best in this complex luxury shoe market.

Therefore, this paper gives a comprehensive analysis of Apparel and Footwear industry in relation to how marketing shapes up the destiny of companies within the industry. In order to conceptualize the ideas discussed on the industry section, the paper has picked on Under Armour Inc. whose performance in the industry has inspired top 100 listings in the Standard & Poor’s list of 500 companies. Under Armour’s stocks is ranked 77 in the S & P Index 2014 and 2015, (Form 10-K, 2014).

In this analysis, our group sought to compare, contrast and evaluate the main business aspects of both organizations, we analyzed company’s form of business and their ownership, organizational structure, strategic plans, marketing, customer service and responsibilities. We used both primary and secondary method of collecting data. Our group members personally had one to one direct conversation with employee’s and from company websites, database, journals etc. We tried to cover all the differences and similarities and then evaluated both companies. Both companies are trying to do best in their own way and in their own speed. Sportchek has better experience in serving customer and make assurance when their customers buy products. Sportchek and Lululemon both make sure that their vision and missions are followed. In terms of marketing, again Sportchek is a step ahead of Lululemon as Sportchek has low prices as compared to Lululemon and it has more investors to invest for promotion. Our research concludes that both companies’ business strategies are effective in their own ways. There are several areas of enhancement of business which can be recommended. In case of Lululemon they are going well but they need to focus more on their planning, whereas Sportchek is huge one or two bad things wrong won’t harm much. We hope both the companies have good future ahead.

As mentioned earlier, Burberry positioned itself as functionality luxury by being a top global brand worldwide. Burberry not only have rivals which contend directly such as Louis Vuitton and Chanel but also indirectly such as Ralph Lauren and Calvin Klein which both having the same collections in lifestyles (Appendix 4).

The mid-level luxury handbag and accessories industry is slowly growing. This Industry relies on consumers having an ample amount of discretionary income to be able to purchase luxury handbags or accessories because this is a want and not a necessity. The PESTEL analysis showed that this industry should focus on economic and social principals for strategic significance for any future changes. Brand awareness is an important social factor because it allows buyers to recognize your brand and more people will realize who that specific company is. Brand awareness bring customers to a company because they want the latest trend from a specific company that is on the market. This can lead to brand loyalty which intern leads to repeat buyers over time. The external factors which have the greatest impact on this industry’s sales and margins is rivals from sellers and substitute products. Vera Bradley’s chief rivals in this industry are Coach, Michael Kors, and Kate Spade. There’s many more competitors in this industry that offer handbags and accessories that is why competition among rivals are tough because they are all competing for the same discretionary income from buyers. Substitute products are a factor also because people could be purchasing counterfeits or more luxury brands could be on sale and they are spending the same amount of money for a better product. The opposite could be happening buyers could be purchasing non luxury products just to hold their

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

This case begins with highlighting the success that had now gripped the Swatch Company lead by Nicolas G. Hayek. Due to strong numbers from 2010 the company set the goal to make 10 billion. This was only made possible by their multiple different brands across multiple different segments, innovative technology, and coming out of a brief period of difficulty with their most profitable flagship watch, Omega. The company now sets its sight on a new goal, surpassing the long established brand, Rolex. In order to try and tackle this giant, the company and CEO debate how to best attract potential customers through advertising, overall message, and through possible overseas ventures in the United States.