Rolls-Royce Theory Case Study

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Rolls-Royce Limited is a British car and aero-engine manufacturing company established by Charles Stewart Rolls and Sir Frederick Henry Royce on 15th March, 1906. Rolls-Royce was founded in Manchester, England and its headquarters is based in Derby, England, United Kingdom. The company has been in existence for over 43 years. Rolls-Royce is known for their superior engine quality and also, known for manufacturing high-powered “R” engines responsible for land and air. On top of their outstanding reputation, Rolls-Royce is well branded for successful performances in automobile racing, their speed records are remarkable. One year later, in 1907, Charles Rolls interests detoured into flying. His interests lead him to persuade Royce…show more content…
The deontological theory views the action of Rolls-Royce as dishonest and unethical. The company was only concerned about themselves and maximizing profits and hired a network of agents to help secure contracts in at least twelve different countries around the world by using bribes. Bribes are illegal and confirmation of such acts can result in imprisonment; however, Rolls-Royce was unconcerned about the after-math of such actions because their main concern was making a profit, whether legally or illegally. It is the duty of all businesses to earn profits honestly and avoid illegal actions. Rolls-Royce should have acted ethically and secured the honest contracts which would save the reputation of the company, prevent lawsuits, imprisonment and…show more content…
As stated earlier, the deontological theory states that there is a duty to perform certain acts not because of some benefit to ourselves or others, but because of the nature of these actions or the rules from which they follow. Deontology theory abides by the rules of doing the right thing always and avoid wrong doing. The word “Deon” comes from a Greek word meaning duty; therefore, deontologists believe all companies has a duty to conduct business in the right and most ethical way. Rolls-Royce bribery, from a deontologist perspective is seen as immoral and unethical practice. In hindsight, they should have conducted business to gain profits in a just manner, no matter the consequences of doing the right thing, it would just be more ethical. Although, the results of doing the right thing may not have resulted in gaining profits and earning up to millions in profits but it would be the most ethical way to operate a business, especially not having the company’s name making headlines for a scandal. Over $10.5 billion dollars was paid in the period of years to land contracts, which is a huge sum of money to spend on landing major contracts. That money could have been invested wisely in to the company and they may be could have reaped more benefits. On Wednesday 16th November, 2016, a Rio executive named, Alan

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